Case Studies | 26.03/15

Designing a book for BMW

Sagmeister & Walsh created a book worthy of the automotive brand, with concealed wheels and a remote control that allowed readers to 'drive' it

Designed for BMW Culture, Sagmeister & Walsh created an innovative publication that allowed readers to interact with the book in a completely new way.

With four hidden wheels and a remote control, users could drive the book around the room as well as read it in the more traditional fashion.

1,500 books were printed, each of which featured a individual cover design: When displayed together they form a giant white/blue graphic reminiscent of the famous BMW headquarters building in Munich. 

Sagmeister & Walsh for BMW: Book cover

Sagmeister & Walsh for BMW: Book spread

Sagmeister & Walsh for BMW: Book spread

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