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Case Studies | 26.03/15
Tagged: Advertising

Ad campaigns for Aizone

Sagmeister & Walsh worked with the luxury department store to deliver a multichannel advertising campaign that appeared across Lebanon

​Aizone – a luxury department store in the Middle East – worked with Sagmeister & Walsh on art direction for a bold new ad campaign. 

Using bright colours and graphic patterns, Sagmeister & Walsh applied type in unusual contexts – working with body painter Anastasia Durasova to apply inspirational maxims to the faces and bodies of individuals, as well as creating surreal typographic pieces from materials including paint, hair and material.  

The ads use bold typography to embody the vibrant nature of the brand,  and Sagmeister and Walsh presented them in campaigns that were printed in newspapers, magazines, and billboards throughout Lebanon.

Sagmeister & Walsh for Aizone: Ad campaign

Sagmeister & Walsh for Aizone: Ad campaign

Sagmeister & Walsh for Aizone: Ad campaign

Sagmeister & Walsh for Aizone: Ad campaign

Sagmeister & Walsh for Aizone: Ad campaign

Sagmeister & Walsh for Aizone: Ad campaign

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