Member Charlie Smith Design has created a visual identity and packaging design for antique jeweller, Piccadilly Vaults.

Set in London's Piccadilly Arcade, Piccadilly Vaults is a place to discover unusual treasures. Home to the founders' collection of antique jewellery, the store is a showcase of one-of-a-kind pieces. 

Charlie Smith Design has created a beautiful yet brooding identity for the brand, built around the central image of a kraken. Olivia Knapp was commissioned to create an intricate illustration of the mythological sea monster, which has been set against dark blue paper stock and foiled in black and gold.

Charlie Smith Design for Piccadilly Vaults: Visual identity and packaging design

Charlie Smith Design for Piccadilly Vaults: Visual identity and packaging design

Charlie Smith Design for Piccadilly Vaults: Visual identity and packaging design

Charlie Smith Design for Piccadilly Vaults: Visual identity and packaging design

Charlie Smith Design for Piccadilly Vaults: Visual identity and packaging design

Charlie Smith Design for Piccadilly Vaults: Visual identity and packaging design

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