Bring the News to Life: A global creative challenge BBC World Service
YCN and BBC World Service are inviting international creatives based outside the UK, aged between 18-34, to develop an advert or advertising campaign that encourages young audiences to engage with the BBC World Service. The winner will receive £3,000, two runners-up will each receive £1,000 and shortlisted entries will be showcased through our combined editorial channels.
The Creative ChallengeWe are inviting anyone based outside the UK, aged between 18-34, to develop an advert or advertising campaign that encourages young audiences to engage with the BBC World Service.Your piece of advertising, or advertising campaign, can be in any format, including posters/billboards, magazine adverts, animation, film, radio, online, mobile web. You may also want to demonstrate how your idea could work in a variety of formats, but this is not essential.Who are the target audience?Your idea for the advert, or advertising campaign, should capture the attention of young people (aged 18-34), who live in your country.Ideas Should:• Feel relevant to young people in your country• Be creative and original• Incorporate the strapline “Live The Story”• It must also incorporate the BBC World Service logo (please refer to project pack).• Keep in mind the “Live The Story” brand proposition - Live the Story is the BBC World Service proposition and end-line. Journalists at the BBC don’t just report the facts, they bring stories to life in the most vivid, engaging way that they can without ever losing their commitment to impartiality and accuracy.What Can You Make?You may consider using any (or all) of the following mediums for your advert• Graphic Design for print• Graphic Design for digital media• Photography (digital or film)• Illustration• Animation (or a storyboard to show an idea or an animation)• Short film (or a storyboard to show an idea for a short film)• Piece of interactive content (e.g mobile app / website)• Game idea• Script for a radio advert
BackgroundThe BBC World Service has been broadcasting high-quality, impartial international news around the world for over 80 years.Today they deliver news in 27 languages, via TV, radio, online and mobile to over 180 million people around the world.As the global youth population rises, the BBC is focused on understanding the changes we need to make in order to continue to provide younger audiences with unbiased and independent news and information so they can make their own, well informed, opinions about the changes taking place in the world around them.Therefore BBC World Service have joined forces with YCN to launch Bring the News to Life, to identify emerging creative talent and discover how they would bring the BBC World Service brand to life in a creative way which is relevant to them
The PrizeA judging panel of experts will select the best idea from all the entries.The winner of the joint award will receive £3,000, and two runners-up will each receive £1,000.Ideas may even be turned into a real advertising campaign, if proven to be suitable.The winning entry will be announced by BBC World Service online at this page, ycn.org/BBCCreativeChallenge, during January 2014.
Idea StartersHere are some suggestions to get you thinking. Nothing written here is a mandatory.• You may wish to choose a particular news story the feels relevant to you,and base your idea around this.• Perhaps you start by considering how the BBC brings stories to life on TV, radio, online and mobile.• You might choose to focus on a favourite World Service programme or presenter, and make that the subject of your advert or campaign.
Entering as a team
You are most welcome to work collaboratively and submit an entry as a group of more than 1 person, and there is no limitation on size of your group.
However, when it comes to submitting your entry online, you need to elect just one team member as your representative, and just use their name for the entry. This is also the person who, should you win or be a runner up, the prize money will be paid too.
The prize money remains the same whether a winning entry is from a group or an individual (£3,000 for the winner, and £1,000 for 2 x runners up). If you are in a group it will the responsibility of the representative who entered the work to divide up the prize money between the group as you agree between yourselves.
Should your entry be selected as a winner or runner up, we will get in touch to ensure we have the full names of all contributing group members. Credit will be given to all contrubuting group members equally.
Deadline & Important NotesThe deadline for submitting work is Monday 2nd December, 2013 at Midnight GMT.• There is no entry fee to submit work.• You can enter as many times as you wish.• All submissions must be in the English language or, if submitted in your local language, needs to include an English translation.• Submissions are welcomed from all over the world except the United Kingdom.NB. United Kingdom residents are not eligible to enter.All entries must be submitted via the YCN digital uploader.Your zipped entry file must be a maximum of 50MB.If your file is bigger please email firstname.lastname@example.org and we will organise for you to transfer your files to us.Any work created must be able to be submitted digitally, online, via the YCN website. Please refer to submission guidelines for media specific submission criteria.• If you do not have access to the relevant facilities to create your idea for real, then concept work, mockups, storyboards or diagrams that demonstrate an intention or idea are welcomed, and will be judged equally.
Submission Guidelines1. Non-moving / Non-Interactive Graphic Design / Photography / Illustration WorkPlease create either:a) PresentationA single Powerpoint / Keynote / PDF presentation which presents your concept for your advert or advertising campaign, along with any supporting notes you may wish to include. this should be no longer than 20 slides / pages long. it should not be larger than 50 MB in size.Orb) FolderA folder which contains a series of no more than 10 single image files, and up to 1 text file with your supporting notes.Accepted image/presentation file formats:• PDF (.PDF)• JPEG (.JPG)• PNG (.PnG)• TIFF (.TIFF)• Powerpoint (.PPT)• Keynote (.KEY)You must then ‘zip’ this folder or file into a single zip file, and upload only this onto the YCN entry page, at ycn.org/ BBCCreativeChallenge.2. Moving Image & InteractiveSubmitting Video FilesMoving image content must be no longer than 3 minutes in total (you may send several films, proving the total running time of all films is still under severalminutes, e.g. 3 x 1 min films).IMPORTANT: Individual video files must be no more than 50 MB.Accepted video file formats:• Quicktime (.MOV )• MPEG-4 (MP4, M4V)• Windows Media Video (.WMV)Submitting interactive contentPlease submit your work within a folder containing no more than 10 individual interactive files, and one text file which contains supporting notes.Accepted interactive content file formats:• Adobe Flash Player (SWF)• Animated GIF (.GIF)• Adobe Flash Video (FLV , F4V)• MPEG-4 (MP4, M4V)• QuickTime (MOV )• We do not accept any editable files, these include: .FLA, .AE , .FCP,Submitting storyboardsStoryboards must be no longer than 40 frames. Please provide storyboards on an A4 page, in one of the following accepted file formats:Accepted storyboard file formats• PDF (.PDF)• JPEG (.JPG)• Powerpoint (.PPT)• Keynote (.KEY)You may also provide accompanying notes that support your storyboard. Notes should be contained within a single text file, and be no longer than 500 words.3. Submitting a combination of static imagery and moving image / interactive work:Please submit your work in a folder containing no more than 10 files in total (can be a mixture of moving image files, and still images), as well as one text file, containing supporting notes. Please refer to guidelines above for accepted file formats for your individual image/ moving image/ interactive work.Need help submitting your work?Please email YCN with your query on email@example.com, and someone will get back to you very soon.
Terms and Conditions
Bringing the News to Life: Creative Challenge from BBC & YCN
This initiative was created in order to increase younger audience’ emotional engagement with the BBC World Service brand. We want aspiring young creatives to share their ideas around bringing the World Service to life.
Terms and Conditions
- Bringing the News to Life: Creative Challenge from BBC & YCN (the “award”) will be organised and administered jointly by the BBC and the YCN (the “Organisers”).
- To the extent that it applies, the BBC’s Code of Conduct for Competitions and Votes covers this Award. . You can read more about it here: BBC Competitions Policy.
- The joint award is open to 18-34 years olds globally, excluding the UK (the “Entrants”). Proof of age, residency, and eligibility may be requested. Failure to provide suitable evidence may result in disqualification. YCN and the BBC cannot break any local law, international sanctions, understandings or equivalent in undertaking this initiative, which may include but is not limited to fulfilment of the Prize - this may result in an entrant being deemed ineligible.
- To enter the Award, entrants must complete a YCN membership form, which can be found on the following website: www.ycn.org/bbccreativechallenge and submit their entry via the digital upload facility to the YCN.
- Any information or content submitted in the membership form will only be published by YCN.
- Completed submissions (“Entries”) must only be submitted online via the following website only www.ycn.org/livethestory.
- The competition opens at 00:00 BST on Monday 21st October 2013. Entries received before this date will not be considered.
- Closing time for Entries is 23:59 GMT on Monday 02 December 2013. Entries received after this time will not be considered.
- No feedback on any Entry will be provided unless the entry and its content are to be used in any way by YCN and/or the BBC.
- Each entrant can submit more than one entry, however an entrant may only be selected as a winner or runner-up once
- All Entries must be the original work of the Entrants and must not infringe the rights of any other party. The Organisers accept no liability if Entrants ignore these rules and Entrants agree to fully indemnify the Organisers against any claims by any third party arising from any breach of these rules.
- Entries must not contain defamatory, offensive or any other unsuitable material. Entries must be suitable to be made available by the Organisers to audiences of all ages.
- Entrants retain all rights in their Entries. Entrants grant the YCN a non-exclusive licence to use their Entry as part of the Bring the News to Life project and related projects.
- Winners and Runners-up will be contacted by YCN to fulfil the Prize and to ask permission for the BBC to contact them regarding their entries.
- Entries will be judged on the following criteria:
- Does the entry bring the World Service brand to Life?
- Will it move the World Service away from negative brand perception i.e. not be seen as distant, overly-formal or old-fashioned?
- Will this entry resonate with the target audience (18-34 y olds)?
- Will it motivate them to engage with the World Service?
- Is the content relevant to the World Service in terms of being appropriately related to the business the World Service is in i.e. referring to Broadcasting platforms, news stories, programmes or talent?
- Is the idea of the entry easily transferrable across different media platforms?
- Entries will be judged through the following process:
YCN will assess all entries using the above criteria. A shortlist of entries will be produced and entries anonymised for judging.
A panel of judges (consisting of four representatives from the BBC and one representative from YCN) will review the shortlisted anonymised entries and select one winner and two runners up, based on the criteria above.
- The prize will consist a prize of £3000 (three thousand pounds Sterling) for the winner and two runner up prizes of £1000 (one thousand pounds Sterling) each.
- The prize is as stated and cannot be deferred or transferred. The Prize requires entrants to have a bank account which will accept international wire transfers, failure to have the ability to receive the prize may result in disqualification.
- The Organisers’ decision is final on all matters relating to the competition and no correspondence will be entered into.
- The Organisers reserve the right to disqualify any Entry which breaches any of these Terms and Conditions or to withhold or withdraw a prize if in its opinion Entries do not reach the required standard.
- The Organisers reserve the right to amend these Terms and Conditions or cancel this competition at any stage, if deemed necessary in its opinion, and if circumstances arise outside its control. In this event, a notice will be posted on the www.ycn.org/bbccreaticechallenege and the BBC website.
- The Organisers, their sub-contractors, subsidiaries and/or agencies cannot accept any responsibility whatsoever for any technical failure or malfunction or any other problem with any server, Internet access, system, the post or otherwise which may result in any Entry being lost or not properly registered or recorded. Proof of sending is not proof of receipt.
- These Terms and Conditions are governed by the laws of England and Wales.