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Pan Macmillan

Create new illustrations for Alice’s Adventures in Wonderland’s 150th anniversary year


When people think of Alice, they think of The Macmillan Alice: her blue dress, blonde hair and ‘Alice band’. Curious Alice, the iconic White Rabbit, the formidable Queen of Hearts and the Mad Hatter are amongst the best-loved literary creations across generations and Alice’s Adventures in Wonderland is now widely acknowledged as one of the most influential children’s books of all time.

2015 is the 150th anniversary of the publication of Alice’s Adventures in Wonderland – one of the most important books in our long history – and as part of our celebrations we will publish the authentic and most complete range of Alice titles in print, digital and audio, for all readers to enjoy and love. Sir John Tenniel’s iconic artwork, coloured by Harry Theaker, and the extensive Macmillan archive will be at the heart of this celebratory publishing event.

It is not only Carroll’s story that remains a perennial favourite. The ‘adventures’ were brought to life by John Tenniel, first as black-and-white plates and then with coloured versions of the original drawings. When his eyesight began to fail, Tenniel gave approval to Macmillan to ask Harry G. Theaker to complete sixteen new colour plates, and it is these illustrations that established the iconic image of Alice – her blue dress, blonde hair and ‘Alice band’ - that everyone recognises today. Macmillan still has copyright in these illustrations and it is a Theaker image that is presented on the new The Macmillan Alice anniversary logo.

About Macmillan Children’s Books

Macmillan Children’s Books, a division of Pan Macmillan, is one of the UK’s leading children’s publishers, creating great stories for all ages for over 150 years. It’s the original home of classics such as Alice in Wonderland, The Jungle Book and The Water Babies, and now publishes over 400 books a year for babies, children and young adults. International bestselling and award-winning authors and illustrators include: Julia Donaldson, Axel Scheffler, Rod Campbell, Emily Gravett, Eva Ibbotson, Judy Blume, Andrew Lane and Frank Cottrell Boyce. Macmillan Children’s Books also publishes Poet Laureate Carol Ann Duffy’s work for children and has an extensive poetry list.

The Creative Challenge

Create a new cover and up to two wondrous interior page illustrations for one of our most precious pieces of heritage: Alice’s Adventures in Wonderland. Your illustrations should enchant a whole new readership and, although you must include a front cover, you are free to choose a couple of scenes from the book. These might be new interpretations of scenes that have been drawn before or entirely new ones – it’s up to you. We are entirely open to styles of illustration too.

A selection of entries will be displayed at our offices in King's Cross, on our website and on the Alice Facebook page.

Target Audience

Our primary audience is parents of girls aged 5-9. Our secondary audience is parents of boys aged 5-9 and gift givers, such as grandparents, aunts, uncles etc.


The cover design must include the Macmillan Alice 150 logo.

Creative Requirements

New cover design for Alice’s Adventures in Wonderland which must be 270mm (H) x 215mm (W), and supplied as a PDF. The Macmillan Alice 150 logo can act like a sticker on the cover so please supply one illustration with it included in the artwork and one without.

1-2 interior page illustrations from scenes within the book which must sit within a 270mm (H) and 215mm (W) single page, and be supplied as a PDF. Please also include the page number from the Macmillan Classics edition of Alice’s Adventures in Wonderland along with your illustrated scenes. As there are many different versions of the Alice books out there, we want to make sure that you’re working to the correct version so that we can easily link it up with the right scene. You can purchase the correct edition from:

Deliverables & Additional Information

For guidance on how to submit your work, please adhere to the main Deliverables information which can be found at the YCN website.

Any additional information referenced in the brief can be found in the supporting Project Pack at the YCN website.