Creatively use paper to promote our new retail space: The Imaginative Papers Shop.
More and more of our clients request Fedrigoni papers to be sold in single sheets. The uses for these single sheets vary, but range from same day mock ups for client briefs, small art projects, wedding stationery to student work.
The Fedrigoni warehouse located in Northampton serves the majority of our customers but is not equipped to supply single sheets. So, it was decided that an established retail outlet would be best to handle this on our behalf.
The London Graphic Centre – A leading supplier of material to the art and design community is regarded as a major outlet of its kind, offering unparalleled choice from leading suppliers around the world. It is the perfect place to offer single sheets of Fedrigoni paper and other paper products including artist pads, notebooks, diaries and stationery items.
We can't wait to open in Spring 2016.
The Creative Challenge
Don’t just create a leaflet! Think about how you can use graphic design and paper to introduce customers to our new retail space.
Your campaign should do this in a clever and visual way; it might include special prints, booklets, direct mailers or other elements that put paper to great use to engage with people. You are welcome to develop non paper-based elements to support your central ideas; but we want paper to be at the heart of your thinking.
The London Graphic Centre: You are of course welcome to visit the store as it is open to the public daily. Please do not ask the London Graphic Centre staff about the YCN brief or the Fedrigoni shop as they will be unable to assist you with this.
16-18 Shelton Street,
Mon - Fri: 10:00 - 18:30
Saturday: 10:30 - 18:00
Sunday: 12:00 - 17:00
Bank Holiday Monday: 12:00 - 17:00
The Imaginative Papers Shop is launching in early 2016* and will be located on the second floor of the right hand corner up the main staircase.
* Please note, there has been a delay in getting started with the refurb works, so for this reason the launch has been delayed and will not open in January as stated previously. You are still welcome to visit the LGC to get an idea of the space, as well as our Paper Studio for inspiration.
Student Sample Packs
To give you an idea of Fedrigoni papers we will provide you with a mixed paper sample pack. To request yours email: firstname.lastname@example.org.
You are free to incorporate any Fedrigoni paper range(s) into the design/concept of your campaign. However, we ask that students do not send any additional paper requests to our samples department or via the online sample request forms on our websites as these will not be processed. You only need to request your sample pack once and it will be automatically sent out in due course, so please be patient — we'll get it out to you as quickly as possible.
Finding out more
To learn more about Fedrigoni papers you can refer to our online Paper Selector which can be found on our website and you are more than welcome to pop into our Imaginative Papers Studio on Clerkenwell Road in London. You will be able to view our paper range swatches, see printed samples and get some inspiration! We are open Monday to Friday, 9:30 till 5pm, be sure to give us a call beforehand to let us know that you’ll be coming
It is not required that you strictly use Fedrigoni paper to illustrate ideas. Entries will not be penalised for using other papers. However, if you would like to include some Fedrigoni papers into your work feel free to make use of the sheets provided in the sample pack
Deliverables & Additional Information
For guidance on how to submit your work, please adhere to the main Deliverables information which can be found at the YCN website.
Any additional information and material referenced in the brief can be found in the supporting project pack.