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Independence Day: Resurgence

Create big, bold stunt based Ideas to make the release of Independence Day: Resurgence the biggest event of Summer 2016.

Background

It’s been 20 years since Will Smith caught the world by surprise and defeated an alien invasion in Independence Day back in August 1996, redefining the event-movie genre.

The film was the first of the sci-fi / alien invasion genre to leave social commentary aside, and focused on rousing spectacles full of fun, excitement and irreverent humour, uniting audiences across the globe to become a phenomenal movie event.

It received mixed-to-positive reviews upon release, with critics praising its ground breaking visual effects (it won the Academy Award for Best Visual Effects), score and acting. However, the audience spoke loudest and went to cinemas in their droves to see it.

Its combined domestic and international box office gross is $817,400,891, which, at the time, was the second-highest worldwide gross of all time. It is currently the 47th highest-grossing film of all time and was at the forefront of the large-scale disaster film and science fiction resurgences of the mid-to-late-1990s. The film took 37 million in the UK alone.

The next epic chapter delivers global catastrophe on an unimaginable scale. Currently filming in New Mexico and Utah, INDEPENDENCE DAY: RESURGENCE reteams director Roland Emmerich with a returning cast that includes Jeff Goldblum and Bill Pullman, plus an all-new cast, including Liam Hemsworth, Jessie Usher, and Angelababy. Using recovered alien technology, the nations of Earth have collaborated on an immense defense program to protect the planet.  But nothing can prepare us for the aliens’ advanced and unprecedented force.  Only the ingenuity of a few brave men and women can bring our world back from the brink of extinction.

The Creative Challenge

We’re looking for big ideas that will make the new movie as influential and captivating as the first, and to bring it firmly into the zeitgeist of the 21st century – across stunts, digital, installation and mobile. We would like you to focus on real world and digital stunt based ideas for the films theatrical release in June 2016.

When aliens return to Earth in June 2016, we want everyone to know about it with our big and bold campaign.

Please focus all your efforts on high impact stunt based activity at a key moment / moments in the campaign, versus a “drip feed” approach.

Target Audience

We wish to make this a truly global event and the audience will be a reflection of this. Consider every man, woman and child with a skew towards natural cinema goers (families, teens & 16 – 34 adults).

Creative Considerations 

What are the places and spaces that we can best connect with our audience in a mass capacity, think big. How can we bring the film to life in moments where there is mass scale focus? Is there some kind of reveal, or pay off for the customer in engaging with the idea?

Your ideas should be faithful to the original Independence Day ‘brand’ and develop and build on the original release. We don’t want to polarise fans of the first film but do want to give this outing a sense of it being bigger and better than before. They should also be commercially viable and intrinsically able to happen without limiting your creativity, we’d rather you think big. Talent involvement may be unlikely so do not allow all of your ideas to lean on their participation.

Deliverables & Additional Information

The films teaser title treatment and TCF logo/legal copyright lines are included in the supporting Project Pack on the YCN website. You are free to incorporate these into your work if appropriate.

For guidance on how to submit your work, please adhere to the main Deliverables information which can be found at the YCN website.

Any additional information referenced in the brief can be found in the supporting Project Pack on the YCN website.