19th November, 2020 at 4:00pm
Storytelling in the Digital Age
Remote learning | For our partners' teams

Understand the age-old power of stories, and how to practically harness their potential to persuade in all kinds of modern channels.

Plato said that storytellers rule the world. A lot has changed since his times, but a lot has stayed the same. Once upon a time, when planning a campaign or other communications, our choice for where to put our message was pretty limited. Today the opposite's true, and the range of channels through which we can reach our audiences has exploded. But a quantity of choice, has not been matched by a quality of message — and tried and tested principles are often overlooked. That includes the simplest and most effective technique of all — storytelling.

This session emphasises the effectiveness of storytelling through putting proven approaches into practice and seeing how they can help us better connect with people today — wherever they are.

What we'll cover:

• Understanding how stories work
• How to come up with stories that stick and adapting them for different platforms
• Economy with words and memorability
• Balancing the functional with the emotional
• The power of reframing

How the session will be structured:

We'll work through some principles that underpin all good storytelling, tackle a series of practical exercises and with plenty of time for discussion and reflection along the way. 

Who the session's for:

Anyone interested in how the power of stories can be harnessed for better communication in the modern world.

Event Details
  • Start:
    19th November, 2020 at 4:00pm
  • End:
    19th November, 2020 at 5:15pm
Register for the session

Please complete this short form, and a real-person in our (currently) remote team will be in touch with all you need.

Good to know

Brought to your teams

Sessions can be delivered directly — virtually or in-person — to your teams everywhere, and adapted to reflect live challenges.

Supporting digital resources

All participants in this session receive a digital workbook and supporting eCourse to share, revisit and make change stick.

Partner with us

We provide growth-oriented organisations of all shapes and sizes with social, motivating and behaviourally-driven approaches to building capability throughout their teams — wherever they’re working from.

With an emphasis on virtual and remote delivery; our pioneering programmes bring people together to build skills among peers, and immediately apply them to the commercial and cultural challenges of the day.

To learn more about our transformative work with partners ranging from Dr. Martens to Dishoom, Adidas to Action for Children; and to explore ways we can support your teams — email Nick Defty or call +44 (0)20 7033 2140.

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