We'll welcome a panel of brewers, writers and other creative minds to the Truman Brewery this July, to share their thoughts and experiences of how the beer industry is evolving to meet the needs of a growing female audience.
While beer has traditionally been a man's world, this is changing fast — women 25+ years now make up 16% of all beer purchases in the UK, and 25% in the US, but 37% when it comes to craft beer. As well as consuming more beer, they are also making a name for themselves within the industry. For the first time, the UK's current Brewer of the Year is female — Sara Barton, founder of Brewster's Brewery — and an increasing number of women are following her lead in setting up their own brewing companies.
On the 6th of July, as part of the ZX.YCN programme, we'll be taking over Juju's Bar at the Truman Brewery to explore how the world of beer is changing for a growing female audience, to understand how we can accelerate this change, and to celebrate talented women that are carving out their own space in this male-dominated sector.
Bringing together a panel of talented women, from brewers to creatives, we'll be discussing how the industry can become more representative of this changing gender balance, how brands must evolve the way they market their products (without resorting to pink-washing), and the role that both traditional advertising and digital media can play in growing the female beer market.
We’ll be pleased to welcome Brewster’s Brewery founder Sara Barton herself. She’ll explain what she’s learnt by setting up her own brewing company, and tell us more about Project Venus, an all-women collaborative working to promote women in the UK brewing industries.
We’ll also hear from Pippa Morris, senior strategist at Mother. She’ll survey how attitudes towards beer and our understanding of its audience are changing, and share insights from her recent work for Stella Artois.
Joining them will be award-winning food and beer writer Melissa Cole. She’s authored a book entitled Let Me Tell You About Beer, an illuminating guide that explains everything you need to know about beer – from the difference between wild beers and wheat beers, to the perfect food pairings.
Also sharing her expertise, Goose Island Beer Company Director of Operations Lauren Pearson will be joining us from Chicago. She’ll explain what its like to lead operations at the thriving US brewery, and give her insight into how the industry is changing.
Location:15 Hanbury Street,
London, E1 6QR,
United Kingdom View Map
Start:6th July, 2017 at 6:30pm
End:6th July, 2017 at 9:30pm