In advance of some coming 'Growth Surgeries', IP innovator Erica will share her thinking around actionable ways that agencies can unlock value that's hidden in their businesses.
When we met Erica she told us about a question that crops up repeatedly in the creative agencies, studios and consultancie she works with: ‘What do we own?’, which is quickly followed by ‘What can we do with it?’
In an industry that largely follows a ‘work for hire’ principle, the model leaves agencies owning very little, and clients owning the rest. But in reality, when looked at from a different angle — most companies do own various intellectual assets/IP which are just waiting for their chance to generate income. These assets may be hidden, their value unrecognised, or there is little understanding how to generate revenues from them — or they are given away.
And when people talk about IP, they mentally park it in the ‘lawyers’ remit. But this could not be further from the truth… IP is meant to help creative people benefit from what they create.
In advance of a series of Growth Surgeries we'll be hosting for interested agencies, downstairs in the Library at YCN, this quick fire presentation, and following Q+A will help you understand what IP and intellectual assets actually are, and where to find them in your company.
Erica will cover:
- The difference between intellectual assets and the various form of IP
- How to use two tools to work out what assets could have value
- How owning IP can help build your business
- How raiding other creative sector industries for revenue models could pay dividends
Some more on Erica's work and experience
Erica founded innovation studio Lola Media five years ago to help creative, cultural and tech companies harness their intellectual assets. Her clients include NB Studio, Moving Brands, Rachel Khoo, Harvey Nichols, Benjamin Pollock’s Toyshop and the Intellectual Property Office. Working closely with them, she focusses on finding new uses for existing assets, new revenues, audiences and ways of building IP to ensure greater resilience. Having fulfilled roles as Creative Director and Financial Director, Erica advises on intellectual assets from both a creative and financial perspective. She's run training programmes for D&AD, the DBA, the University of Westminster, Creative England, Skillset, the British Council and the University of Wales. And she's just finished a book Think About It This Way: An Ideas Workbook for Business Growth aimed at helping the UK’s 4.7m businesses with less than 10 employees to grow — 90% of which costs nothing to implement.
Location:72 Rivington Street,
London, EC2A 3AY,
Start:February 20th, 2018 at 6:30pm
End:February 20th, 2018 at 8:00pm
Cost:Free to members
Interesting in coming along?
Please let us know here, and feel free to tell us more about your interest in the topic. Not a member of YCN? We sometimes open things up, so do get in touch and we can let you know what’s possible.