17th April, 2018 at 9:30am
Crafting creative relationships, with Louise Hedges
Roundtable | YCN Library — Free for members

This is the latest in a series of sessions for the members of growing agencies. Together we'll explore Louise's 'trusted advisor' philosophy, and how it can help to make our clients love us even more.

Having heard great things about the work she's been doing with the likes of the Pretty Green, Ready 10 and Adaptive Lab, we're delighted to welcome back the co-founder of HowNow, Louise Hedges, to YCN. We'll be bringing a group of eight members together to spend a couple of hours in Louise's company — beginning with a brief presentation on her principles and putting them into practice, before we open up into a broader group discussion.

Here's more from Louise, on the focus of the session: 

If most agencies are honest, they have favourite clients; and interestingly, they are not always the coolest, sexiest brands, or even the ones who pay the most – although that helps. They are usually the ones that listen to the advice that years of project experience enable us to give.  

But that does not mean they just do as we suggest. Often they challenge us and enjoy it when we challenge right back. It isn’t always co-creative, but it is always deep engagement with us in finding the right solution to the challenge we are working on. It is joint learning — maximising each person’s knowledge and skills. It is a partner, not a servant, relationship.

Creating those relationships is not just about working hard and being nice. The Trusted Advisor philosophy is a business approach that is values led and can be applied to how to win clients, and then make them and you happy. It can then also be applied to how you lead your business or team. 

What we'll cover: 

In this two hour roundtable, you'll be introduced to the consulting principles laid out in David Maister’s book “Trusted Advisor” — adapted from the world of management consulting for the agency environment. This session is a practical one with a promise of at least one idea, to help you make a client a tiny bit more one of your favourites. 

Event Details
  • Location:
    72 Rivington St,
    London, EC2A 3AY,
    United Kingdom
  • Start:
    17th April, 2018 at 9:30am
  • End:
    17th April, 2018 at 11:30am
  • Cost:
    Free for members

Joining our Learning Network

Imaginative organisations, large and small, use YCN to build capabilities throughout their teams in modern, motivating and memorable ways.

Our peer-led membership programme is a popular starting point; giving teams open and self-directed access to a weekly calendar of in-person learning, a digital learning platform and a personal relationship with our own connective central team.

Find out more about what we offer in this PDF, or by contacting Nick Defty on nd@ycn.org.