April 17th, 2018 at 9:30am
Crafting creative relationships, with Louise Hedges
YCN Library — Free for members

The latest in a series of sessions for the founders of growing agencies. Together we're going to explore Louise's 'trusted advisor' philosophy, and how it can help to make our clients love us even more.

Having heard great things about the work she's been doing with the likes of the Pretty Green, Ready 10 and Adaptive Lab, we're delighted to welcome back co-founder of HowNow, Louise Hedges, to YCN. We'll be bringing a group of eight or so founders together to spend a couple of hours in Louise's company — first for a brief presentation on her principles in practice, and then opening it up for conversation.

Here's more from Louise on the purpose the session — in her own words...

If most agencies are honest, they have favourite clients; and interestingly, they are not always the coolest, sexiest brands, or even the ones who pay the most – although that helps. They are usually the ones that listen to the advice that years of project experience enable us to give.  

But that does not mean they just do as we suggest. Often they challenge us and enjoy it when we challenge right back. It isn’t always co-creative, but it is always deep engagement with us in finding the right solution to the challenge we are working on. It is joint learning – maximising each person’s knowledge and skills. It is a partner, not a servant relationship.

Creating those relationships is not just about working hard and being nice. The Trusted Advisor philosophy is a business approach that is values led and can be applied to how to win clients, and then make them and you happy. It can then also be applied to how you lead your business or team.

In this two hour roundtable, you'll be introduced to the consulting principles laid out in David Maister’s book “Trusted Advisor” – adapted from the world of management consulting for the agency environment.  This session is a practical one with a promise of at least one idea, to help you make a client a tiny bit more one of your favourites.

Event Details
  • Location:
    72 Rivington St,
    London, EC2A 3AY,
    United Kingdom
  • Start:
    April 17th, 2018 at 9:30am
  • End:
    April 17th, 2018 at 11:30am
  • Cost:
    Free for members
Interesting in coming along?

Please let us know here, and feel free to tell us more about your interest in the topic. Not a member of YCN? We sometimes open things up, so do get in touch and we can let you know what’s possible.