Exploring the modern opportunity for compelling and crafted employee communication that cuts through the noise was the aim of this roundtable
As we found out at last year's Learning at Work panel event with Google and Hyperisland, the context for learning at work has shifted enormously. Conventional approaches to workplace learning have been disrupted by things like the ubiquity of technology (which in theory can serve us the information and instruction at the point we need it), the expectation of personalised experiences, and the blurring line between when we are, and aren't at work. David James from Looop writes brilliantly about much of this here.
Over a series of roundtable sessions, we’ll be bringing small relevant groups together to share their experiences around learning, and take away learnings in relation to their own unique cultures and challenges. We’ll be exploring the various ways that learning is delivered in their places at work, what the modern appetite for it looks like, and what is and isn't working well.
And into each of the sessions, we’ll invite a friend of YCN with ripe and relevant learnings to share to inform and kick off the conversation. For our first session, over breakfast at Dishoom we've invited along Melissa Andrada, co-founder of Learnerbly. Melissa and her colleagues are on a mission to help every person be their best self at work; and as well as her insights, we pulled in the perspectives of others along from organisations like Getty Images, Oliver Bonas, Farfetch and Made by Many.
One book that came to us as highly recommended in conversation at breakfast was An Everyone Culture: Becoming a Deliberately Developmental Organization — a brilliant read on the things that smart organisations do to align learning and development investment with core business objectives.
Keeping that goal in mind, at our next roundtable session — on the morning of 22nd February here in the Library at YCN — we'll convene again as a group to share learnings around the idea of how we can be more creative when communincating internally to our employees, as well as how our internal communications style can affect both our internal and external brand experiences.
We'll look at some recent examples of considered, well-crafted internal marketing and communications campaigns, discussing how they are helping organisations to deliver better performance or customer experiences by aligning, coordinating, and motivating their teams. We'll share our individual stories of internal communications approaches we've put into practice, what we've tested and what we've learned. How are 'millenial mindsets' driving the way we communicate internally? And do our internal communications need to stack up against the content that our teams are engaging with outside of work?
Finally, it's worth considering the experience that we are creating for our employees with our internal communications style - and how this impacts our employer brand and our employee value proposition, and how these in turn impact on the external brand that our customers experience. Are we enabling our employees to be our brand ambassadors?
To share her expertise and kick-start the conversation around these questions, we'll be joined by Shelley Hoppe, Founder of Southerly – a small, specialist content marketing agency with experience in producing content strategy and delivery for both internal and external marketing initiatives. Shelley’s early career was spent in a variety of journalistic and marketing communication roles within large corporates, where she quickly realised that quality content is the key to engaging any audience. Today Shelley and her team apply share these learnings with clients like Google, Waitrose and Natwest.
If you'd like to come along to the roundtable to join the conversation, and share your own perspectives, please do drop us a line.
Location:72 Rivington Street,
London, EC2A 3AY,
Start:22nd February, 2018 at 9:30am
End:22nd February, 2018 at 11:00am