15th March, 2018 at 2:00pm
Getting coverage in the media for your agency
Workshop | YCN — For members

In this afternoon workshop, Editorial Director of Red Setter Alex Blyth will share his learnings and guidance on smart ways to build awareness and attract business.

Getting the right media coverage can transform an agency. It energises the team, reassures clients, attracts talent and drives new business.

But it's not often easy to get the media to talk about you, your capabilities and the work you're doing.

In this afternoon workshop, Alex Blyth, Co-Owner & Editorial Director of Red Setter, a PR agency for UK & US creative agencies, will share learnings, challenge thinking and show us how it's done.

We'll cover:

• the potential value of media coverage to your agency
• how journalists work and what they want from you 
• which media to target and how to approach them
• how to find angles in your work, your ideas, and your opinions
• the power of media messages
• how to write news releases, thought leadership articles, and comment pieces
• performing in media interviews
• using other channels to amplify coverage 
 
It’s a workshop so you’ll be putting this theory into action. You'll work up actual angles, articles and approaches and will leave full of ideas and practical advice on how to build your agency's reputation.

Event Details
  • Location:
    72 Rivington Street,
    London, EC2A 3AY,
    United Kingdom
  • Start:
    15th March, 2018 at 2:00pm
  • End:
    15th March, 2018 at 5:30pm

Good to know

Purposefully, for your teams

We can deliver all sessions to groups from the same organisation, adapted to their challenges.

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We provide growth-oriented organisations of all shapes and sizes with social, motivating and behaviourally-driven approaches to building capability throughout their teams — wherever they’re working from.

With an emphasis on virtual and remote delivery; our pioneering programmes bring people together to build skills among peers, and immediately apply them to the commercial and cultural challenges of the day.

To learn more about our transformative work with partners ranging from Dr. Martens to Dishoom, Adidas to Action for Children; and to explore ways we can support your teams — email Nick Defty or call +44 (0)20 7033 2140.

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