Members joined us at Hammerson's King's Cross offices to hear three practitioners share their perspectives on planning and designing destinations with purpose and personality.
Traditionally associated with town planning and the creation of public spaces that meet the needs of local communities, the concept of placemaking has more recently been seized upon by retailers, property owners and leisure providers — all keen to turn their physical spaces into exciting destinations that visitors feel a connection with and keep coming back to.
A prime example is one of the capital's biggest redevelopment projects, King's Cross, which has seen an 'underused industrial wasteland' transformed into a thriving new part of town, providing a new home for individuals, businesses, cultural destinations and educational institutions alike — from the University of the Arts London to Google and The Guardian. Crucial to the project's success has been the creation of a diverse and dynamic community, where the people who use and inhabit the space feel a sense of belonging and ownership.
On the evening of 17th April, it was the perfect setting for our panel discussion on placemaking — the latest in a series of retail-focussed events we've been hosting in partnership with members Hammerson.
We invited three speakers to their King's Cross offices, where they shared their perspectives on designing and planning spaces that have a real sense of purpose, community and personality. Together, we'll be discussing the importance of properly identifying the needs of people using a space: how to curate the right mix of businesses, amenities and services to meet these needs and the role of design and branding in bringing a destination to life and giving it an identity that they can relate to.
Joining our panel were:
Robin Dobson – Development Director at Hammerson, which owns and manages retail properties across Europe.
Ryan Tym – Founder and Director of brand and design agency Lantern, which has completed success branding projects for regeneration projects in Dover and Newington.
Morag Myerscough – founder of Studio Myerscough, whose eye-catching placemaking and wayfinding solutions are designed to help people connect with physical spaces, whether that's at The Old Vinyl Factory incubator and workspace, the Royal London Hospital, or the Barbican.
You can now read the write-up here.
90 York Way,
London, N1 9GE,
Start:17th April, 2018 at 6:30pm
End:17th April, 2018 at 8:30pm