We invited members to join us in the Library at Shoreditch House to hear three speakers discuss the benefits and value of establishing purpose in business.
Purpose has become a familiar word in the lexicon of modern business, and although there's cynicism in certain quarters around its meaning, there is also increasing motivation for its application to business, and evidence of its success. We recently posted online a popular piece about the B Corporation movement, written by James Rutter, Brand Director at Cook, for our members' magazine — emphasising its place "at the heart of the Purpose Economy," and addressing some of the cynicism around modern purpose at work.
Cook was one of the first UK businesses to become a certified B Corp. The certification was introduced by B Lab, a non-profit organisation that encourages people to use business as a force for good, and to redefine the metrics of business success. Its global community now boasts more than 2,500 B Corp certified companies, of all shapes and sizes. Those interested in joining the community must meet its rigorous standards of social and environmental performance, accountability and transparency. In doing so, and by achieving certification, they are able to communicate to customers (and ever-discerning future talent) their commitment to positive and purposeful impact on the world around them.
On Friday 27th April, we hosted a breakfast panel — moderated by YCN Director Nick Defty — which took the success story of the B Corporation movement as a starting point to tour the broader topic of purpose, and how its value is being quantified by modern, creative and digitally-minded organisations. We invited panelists, including James, who have benefitted from a relationship with B Corp, to tell its story, share their motivation for being part of it, and discuss their broader take on the value it brings at a personal and organisational level.
Alongside James, our panel included Kate Sandle, Community Manager at B Lab UK, with learnings to share on where the movement currently stands and what behaviours she's seeing among the community and those keen to join it. James and Kate were joined by Scarlett Montanaro, Creative at the first B Corp certified advertising agency, 18 Feet & Rising, who shared her thoughts on what certification means to the business, and those they do business with.
Read the event write-up here.
Location:Shoreditch House Library,
London, E1 6AW,
Start:27th April, 2018 at 9:30am
End:27th April, 2018 at 11:00am