22nd May, 2018 at 9:30am
Publicity insights, with Creative Review
Roundtable | YCN Library — For our members

Continuing our exploration of how to best get coverage for creative businesses in the media, we'll hear the perspectives of the editors of Creative Review.

At roundtable sessions led by Red Setter's Alex Blyth in London and New York in March, we brought together groups of agency principles to build understanding of how to create stories about their work, that journalists will want to support and profile in their pages. 

So far, we've learned some great PR hacks, from getting your delivery team to compile case studies while they work on a project, to making use of Whatsapp and Slack to get everyone involved and sharing ideas as they occur, and the importance of nurturing relationships with journalists to speed up the process of turning your content into coverage. 

On the 22nd of May, we'll be continuing the conversation in a roundtable led by Creative Review editor Patrick Burgoyne. Creative Review holds a very esteemed position in the minds of creative businesses seeking profile for their latest and greatest work.

What we'll cover: 

Patrick will be sharing insights into what makes a great story, from his team's point of view, and the key things they look for in the swathes of press releases that land in their inboxes each day, and other ways in which they keep informed of noteworthy new projects. 

More about Patrict Burgoyne

Patrick has been editor of Creative Review magazine since 1999, having started out there as a Staff Writer in 1993. He is also a writer and lecturer on advertising, graphic design and visual culture, having penned pieces for the likes of the Guardian, the Independent, Arena and La Repubblica, and spoken at conferences such as Design Indaba, Cannes Lions and Promax US, UK and Europe. 

Event Details
  • Location:
    72 Rivington St,
    London, EC2A 3AY,
    United Kingdom
  • Start:
    22nd May, 2018 at 9:30am
  • End:
    22nd May, 2018 at 11:00am

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