In the first of our new Sector Briefing event series, we heard from three experts on what we can learn from the fast-paced world of beauty.
To kick off our new Sector Briefing event series, we set our focus on exploring new ideas and innovations from specific industries, starting of by delving into the world of beauty.
The days where a few big players dominated the beauty industry are long gone. Today, over 80% of the market is made up of small, mid-level and start-up brands, all vying for attention and competing to produce the most innovative products, services and campaigns in the shortest times. From new subscription and membership models, to augmented reality apps, and the enormous impact of beauty bloggers, vloggers and Instagrammers — the way we discover, try and buy beauty products has radically changed over the last five years. And according to data and analytics firm Global Data, it's a sector that's set to grow rapidly over the next five years.
Joined on Friday morning at Shoreditch House’s Library by a panel of experts, we discovered what's driving the biggest changes to this industry, explored emerging trends, and found out how companies big and small are creatively responding to these changes. Guest on this event’s panel were:
Kat Towers, Head of Culture at design studio LOVE, a collective in the heart of Manchester. Kat shared ideas from her research into ‘hacking fast-beauty’, and explain how she helps brands to stay agile in this fast-paced space, and to gain inspiration by looking sideways at what beauty sector innovators are doing.
Karinna Nobbs, Chief Futurist at Holition, a creative technology agency in London which specialises in consumer experience innovation across the beauty, luxury and fashion sectors. Holition has developed omnichannel augmented reality solutions for trying on make-up, and works globally with beauty brands such as Charlotte Tilbury, Rimmel and Shiseido.
Rachel Humphrey, PR & Strategic Partnerships Director at the beauty subscription service Birchbox UK, which offers a personalised way to discover and shop for new beauty products online, and in recent years has opened physical stores in New York, Paris and London.
Read the event write-up here.
Location:Shoreditch House Library,
London, E1 6AW,
Start:4th May, 2018 at 9:30am
End:4th May, 2018 at 11:00am