As part of our ongoing ZX.YCN programme, we explored the latest opportunities offered by voice-activated devices, as well as the challenges this new technology presents.
Voice-driven digital assistants such as Amazon Alexa, Google Home and Apple’s Siri are becoming commonplace in homes and pockets around the world. Their adoption is accelerated by just how natural and intuitive it's becoming to use voice commands to control devices — whether it's to play music, order a takeaway or find the quickest route to work. According to Mintel, 62% of Brits say they'd already feel comfortable using a voice-operated device — while Comscore predicts that 50% of all internet searches will be conducted by voice by 2020.
This technology has the potential to change the way we engage with brands online. While we're already seeing the emergence of creative voice-activated services, campaigns and experiences — from Domino's Easy Order to The Snow Fox by AKQA — many brands are still figuring out how voice can be harnessed to create more meaningful interactions with their audiences. And while developments in the technology industry are making the process smoother and more user-friendly, there's still work to be done to alleviate people's concerns around privacy and security.
Last Friday morning, we welcomed a panel to Shoreditch House to help unpack this topic — exploring some of the challenges and implications of voice activated devices, sharing best practice examples and looking ahead to what the future might hold.
Guests on the panel were:
Francesca Cuda — Head of Engineering at Digital Product studio ustwo, Francesca works closely with clients to help them achieve their goals for new products and services. Together with her team, she's worked on a variety of exploratory voice-related projects, from internal hackathons to concierge concepts for the likes of Wayfindr and LUSH Cosmetics.
Heather Andrew — As CEO of neuromarketing research company Neuro-Insight UK, Heather shared insights on the cognitive impact of voice interaction. With a background in marketing and communication, she was formerly marketing director at Rowntree Macintosh, and has worked as a consultant at PwC and OxfordSM.
Duncan Anderson — Duncan is CEO of Humanise.AI, a startup in the artificial intelligence space that aims to transform customer service through the use of AI bots, chat systems and voice interaction. Prior to founding Humanise.AI, Duncan was the European Chief Technology Officer for IBM's Watson AI business.
Read the event write-up here.
Location:Shoreditch House Library,
London, E1 6AW,
Start:18th May, 2018 at 9:30am
End:18th May, 2018 at 11:00am