We hosted a panel discussion at Shoreditch House exploring innovations and emerging trends in the travel industry, and what brands in other sectors can learn from them.
In the second event in our Sector Briefing series — where we're encouraging organisations to look laterally for inspiration and ideas from other industries — we turned our focus to travel. Our first event explored innovations in the fast-paced world of beauty, revealing the smart strategies employed by challenger cosmetics brands, and delving into some of the technologies that are shaping the way consumers are browsing and buying new products.
On 21st June, we invited three experts from the travel industry to the Library at Shoreditch House, to talk through emerging trends and behavioural shifts in how people are finding and booking holidays. Together they explored some of the clever and creative ways that travel brands — from startups to established players — are engaging with and meeting the needs of their audiences.
Joining us were:
Alice Leahy, Head of Content and Strategy at SUITCASE Media, the full-service creative agency arm of the award-winning SUITCASE magazine. Specialising in travel, the agency works with brands to help them tell their story through engaging content, inspiring their audience to discover new travel destinations.
Sam Bruce, co-founder & CMO at Much Better Adventures, a multi-award winning travel startup that makes it easy to find and book local adventure guides, hosts, and places to stay. The company recently raised the largest ever crowdfunding campaign in travel from its own members to scale the platform globally.
Lily Christensen, Head of Travel & Tourism for universal addressing system what3words. The simplest way to talk about location, what3words has divided the world into 3m x 3m squares, each with a unique three-word address. It means people can refer to any precise location – a hotel entrance, a picnic spot or a tour meeting point – using three simple words. what3words is used by tourism companies, government organisations and individuals for finding and sharing unique locations with hyper precision.
Read the event write-up here.
Location:Shoreditch House Library,
London, E1 6AW,
Start:21st June, 2018 at 9:30am
End:21st June, 2018 at 11:00am