5th July, 2018 at 9:30am
Crafting brand-defining copy
Panel | Shoreditch House — For our members

On 5th July at Shoreditch House Library, we gathered a panel of copywriting specialists to share their insights into creating compelling copy.

You can read the event write-up here

With an abundance of brands all vying for attention both online and off, it is only those that truly connect with customers in empathetic and motivating ways that get heard above the noise. Creating an engaging tone of voice is essential, but how does this develop? And what are the essential components to making brands resonate effectively with their audiences?  

To explore these questions and more, we gathered a panel of copywriting specialists to share their approaches to bringing brands to life, and connecting with customers in new and surprising ways. 

We were joined by:

Hayley Redman, Senior Copywriter at innocent drinks. Hayley started her copywriting career in advertising agencies before moving in-house, working on a broad range of global brands and in the charity sector before making the move to innocent to head up the copy team across all international markets. She has been a D&AD Writing for Design and New Blood judge, and is also a member of SheSays where she gets to mentor young female writers starting out in the industry.

Mike Reed, Founder and Creative Director at Reed Words. Mike started out as an ad copywriter in 1993. He co-founded an agency three years later, before leaving in 2002 to work independently. Eleven years ago he opened Reed Words in Soho Square, and began to build the team they have today. Mike’s work has appeared in five D&AD Annuals, and has won the Gold and Grand Prix awards at the Roses, an IVCA Gold, and an ISTD Premier Award. 

Harry Ashbridge, Writer at Monzo. Harry started at Monzo in January 2018 after six years at The Writer, an agency that provides copywriting services and training. Monzo is a new banking concept whose transparent, community-focussed approach has helped win half a million users since the launch back in October 2015. Harry splits his time between writing copy and crafting the brand’s friendly and informal tone of voice, and training its three-hundred employees on how to write more effectively.

Event Details
  • Location:
    Shoreditch House Library,
    Ebor Street,
    London, E1 6AW,
    United Kingdom
  • Start:
    5th July, 2018 at 9:30am
  • End:
    5th July, 2018 at 11:00am

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