Continuing our exploration of smart approaches to creative briefing, we'll be hosting a session to compare and contrast tools and templates; and learn from each others experiences.
"Shit in, shit out". This was one of the most memorable expressions from a recent panel event, pulling in different perspectives on the art of briefing in creative projects. And it certainly struck a chord with those along; our conversation revealing inconsistent and often rushed approaches to briefing — whether working with internal teams, or agency partners and freelancers. The outcome so often being frustration and communication that misses the mark.
More optimistically, we also heard about new ideas and approaches; some simple and others more elaborate, that were proving effective and valuable and on the morning of 1st November, we're going to dig into them in more detail — among a small group from both brands and agency backgrounds, learning and methods to bring to the table.
The idea is that those along will have examples of their own processes, tools, templates and so forth; so that we can open up conversation around what's working, what's not and why — and leave with some new approaches to try out back at work.
If you brief in creative work, or are on the receiving end of briefs, and have given thought to how to improve the process — that you'd be willing to share in a small group of peers —then please do drop us a line below.
Location:22 Clerkenwell Green,
London, EC1R 0NA,
United Kingdom View Map
Start:1st November, 2018 at 9:30am
End:1st November, 2018 at 11:00am