Founder of This Here, Jemima Garthwaite, will lead a panel discussion on the rise, value and ongoing challenges within the influencer marketing industry.
Investment in influencer marketing is on the up, with brands across all sectors embracing the authenticity on offer; and teaming up with the growing groups of talent keen to extend their reach . But questions over trust and transparency remain; with sceptics pointing to fraud, fakery and ongoing suspicion around what value exists, and how to meaningfully measure it.
On 11th October, in the library at Shoreditch House, we'll host a panel discussion on the topic, led by Jemima Garthwaite – Founder of creative influencer marketing agency This Here. Drawing from her experience partnering with the internet’s “most loved ones” to “tell stories that make people feel something”, Jemima will open up discussion on the value of influencer marketing, the tools you need to play the game, and top tips for using it for successful campaigns.
Joining our panel to share their experiences will be:
Yumna Al-Arashi, a photographer, filmmaker and writer whose background in both journalism and fashion informs her work, which addresses social issues such as women’s rights and human rights injustices, with an emphasis on fair representation and powerful storytelling.
Mats Stigzelius, Co-Founder of Takumi – a leading influencer marketplace focused on driving efficiency and volume of collaborations with self identifying influencers. Since launching in 2015, Takumi has become the most active dedicated Instagram influencer platform.
Livvy Moore, former Project and New Business Manager at Protein – a marketing agency with its finger on the pulse of global brands and their consumers, ensuring brands make a positive cultural impact through collaborations with the most exciting creators and influencers.
Drop us a line below if you'd like to come along.
Location:Shoreditch House Library,
London, E1 6AW,
Start:11th October, 2018 at 9:30am
End:11th October, 2018 at 11:00am