12th February, 2019 at 6:30pm
Reading List: Rory Sutherland
Talk | YCN Library — For our members

Following in the footsteps of John Hegarty and Dave Trott, Rory Sutherland will be the next advocate of advertising to visit the Library and share a selection of books to have informed and inspired his thinking.

“A flower is a weed with an advertising budget.” One of many memorable quotes from Rory Sutherland — adman, Spectator columnist and self-styled ‘worst dressed man in advertising’ — and whom we can't wait to welcome to the Library in February.

Rory first joined advertising, marketing and PR giant Ogilvy (then Ogilvy & Mather) in 1988. He has since established a behavioral science practice within the agency, and risen the ranks to become Vice Chairman in the UK ("an attractively vague job title"). 

In his 20+ years as a copywriter and creative director, Rory has been awarded an honorary doctorate, become a Visiting Professor at the University for the Creative Arts, penned The Wiki Man and written a fortnightly column (of the same title) for The Spectator. He also contributes regularly as a columnist to Market Leader, Impact and Wired, and has delivered TED Talks such as 'Life lessons from an Ad Man' and 'Sweat the small stuff'. This year his second book, Alchemy, The Surprising Power of Ideas Which Don't Make Sense, will be released. 

As the latest contributor to our longstanding Reading List event series — Rory will generously share a selection of books, the stories behind them and the impact they've made on his thinking. As always, they'll then be freely available to you to borrow from the Library.

Do drop us a line below if you'd like to come along.

Event Details
  • Location:
    72 Rivington St,
    London, EC2A 3AY,
    United Kingdom
  • Start:
    12th February, 2019 at 6:30pm
  • End:
    12th February, 2019 at 8:00pm

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