29th November, 2018 at 6:30pm
Reinventing Shakespeare's Globe
Project Learnings | YCN — For our members

We’re joined by the client and agency teams behind the rebranding of Shakespeare's Globe, where old meets new.

Reworking the visual identity of an established and recognisable cultural institution is an intriguing challenge for any design agency, where the briefing, strategy and execution of a project must create relevance for a modern audience while celebrating and protecting a rich history, heritage and spirit. 

As part of a series of events that seeks to draw learnings from past projects and successful partnerships, we are delighted to welcome the masterminds of Superunion's 2018 award-winning rebrand of Shakespeare's Globe, to talk through the ideas, briefing and design processes and creative strategy behind the finished concept. Superunion is the global brand agency launched by WPP in January of this year, and they worked with the Globe's cultural advisors in order to craft a story that captured the wonder and excitement of the shared experience of live theatre. From Superunion we'll be joined by creative partner Nick Eagleton, and creative director Kath Tudball, and offering a client perspective will be Hannah Yates, design manager at Shakespeare's Globe.

Find out more about the project here, and if you'd like to save yourself a spot, please get in touch below.

Event Details
  • Location:
    72 Rivington Street,
    London, EC2A 3AY,
    United Kingdom
  • Start:
    29th November, 2018 at 6:30pm
  • End:
    29th November, 2018 at 8:00pm

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