6th February, 2019 at 9:30am
Writing effective new business emails
Workshop | YCN — For our members and programme participants

Led by the Future Factory’s Kimi Gilbert — the focus of this workshop will be on on how to craft more persuasive, compelling and commercially effective emails.

All of our inboxes are full of emails. And they're often unsolicited — from people, and businesses; vying for our attention and trying to persuade us to do something.

Perhaps because email is quick and free to send, the bar for what's written in these emails is often set low. And so — it would seem — the opportunity to stand out, and grab the attention of our most important prospects is there for the taking.

So why is it that our emails to potential clients and commercial partners so often go unanswered? 

Director of Training & Development at The Future Factory, Kimi Gilbert, believes she knows. Through years of experience working in business to business marketing, and advising her clients on their new business development strategy she's sharpened her sense of what lands and what goes unanswered. And on the 6th February she'll lead this short, sharp and focussed workshop session, sharing her learning around best practice when it comes to putting together new business emails that get noticed, opened, and replied to.

What we'll cover:

• Structuring emails so they're easy to read

• Subject lines that catch the eye

• How to create momentum in our writing

• Pitfalls that often get overlooked

• Adding personality to correspondence

• A deconstruction of successful elements

How the session wil be structured:

We'll mix a combination of theory and practice, with everyone in the group applying what's shared to their own individual challenges and contexts.

Who is this session for? 

Anyone working on new business within an agency, studio or consultancy style business wanting to continually improve the ways they correspond.

Event Details
  • Location:
    72 Rivington Street,
    London, EC2A 3AY,
    United Kingdom
  • Start:
    6th February, 2019 at 9:30am
  • End:
    6th February, 2018 at 11:00am
  • Cost:
    For our members and programme participants

Joining our Learning Network

Imaginative organisations, large and small, use YCN to build capabilities throughout their teams in modern, motivating and memorable ways.

Our peer-led membership programme is a popular starting point; giving teams open and self-directed access to a weekly calendar of in-person learning, a digital learning platform and a personal relationship with our own connective central team.

Find out more about what we offer in this PDF, or by contacting Nick Defty on nd@ycn.org.