David's learned that when great writing is part of the creative process — brands come brilliantly to life. And he's coming to the Library to show us how.
Unsurprisingly, Ragged Edge's Creative Director and Head of Copy David Ormondroyd believes firmly in the power of words. What surprises David, however, is the lack of writers working within design and brand consultancies.
Given the emphasis on the importance of brand tone of voice, the multiple channels in which brands must work (and conversationally too), this seems an oversight — a point also made by Monzo's Harry Ashbridge at our panel on brand-defining copy in July.
David has spent over a decade in design and branding agencies, developing identities for big corporate businesses and fast-growing startups too. And for him, the most compelling and creative communication comes when words and images are working hard together: "It's never a competition... design can bring words to life just as much as words can inspire and elevate design."
On the evening of Tuesday 2nd April, David will be in the YCN Library to share examples of creative work that back up his beliefs, put forward some principles on building effective brands and open up discussion around his ideas.
Whether you work with words in your role, or are just curious to hear from an expert wordsmith on their power, we'd love to have you along.
Drop us a line below to save your seat.
Location:72 Rivington St,
London, EC2A 3AY,
Start:2nd April, 2019 at 6:30pm
End:2nd April, 2019 at 8:00pm