Understand the age-old power of stories, and how to practically harness their potential to persuade in all kinds of modern channels.
Plato said that storytellers rule the world. A lot has changed since his times, but a lot has stayed the same. Once upon a time, when planning a campaign or other communications, our choice for where to put our message was pretty limited. Today the opposite's true, and the range of channels through which we can reach our audiences has exploded. But a quantity of choice, has not been matched by a quality of message — and tried and tested principles are often overlooked. That includes the simplest and most effective technique of all — storytelling.
This half-day workshop, led by writer, editor and tutor, Anna Kiernan, emphasises the effectiveness of storytelling through putting proven approaches into practice and seeing how they can help us better connect with people today — wherever they are.
What we'll cover:
Understanding how stories work
How to come up with stories that stick and adapting them for different platforms
Imagining how your story might look and feel from different audience perspectives
Economy with words
Repurposing your brand assets more effectively
Rainbow and Granite, and other clever tools
How the session will be structured:
Anna will share some principles that underpin all good storytelling, before leading the group through a series of practical exercises with plenty of time for discussion and reflection along the way. You'll be applying new tools and techniques to a live piece of communications that you'll be asked to have in mind.
Who the session's for:
Anyone interested in how the power of stories can be harnessed for better communications.
Location:72 Rivington Street,
London, EC2A 3AY,
Start:11th April, 2019 at 9:30am
End:11th April, 2019 at 1:00pm
Cost:For our members and programme participants
Interesting in coming along?
Please let us know here, and feel free to tell us more about your interest in the topic. Not a member of YCN? We sometimes open things up, so do get in touch and we can let you know what’s possible.