31st October, 2019 at 9:00am
Storytelling in the Digital Age
Workshop | YCN Rivington Rooms — For our members and programme participants

Understand the age-old power of stories, and how to practically harness their potential to persuade in all kinds of modern channels.

Plato said that storytellers rule the world. A lot has changed since his times, but a lot has stayed the same. Once upon a time, when planning a campaign or other communications, our choice for where to put our message was pretty limited. Today the opposite's true, and the range of channels through which we can reach our audiences has exploded. But a quantity of choice, has not been matched by a quality of message — and tried and tested principles are often overlooked. That includes the simplest and most effective technique of all — storytelling.

This session emphasises the effectiveness of storytelling through putting proven approaches into practice and seeing how they can help us better connect with people today — wherever they are.

What we'll cover:

  • Understanding how stories work

  • How to come up with stories that stick and adapting them for different platforms

  • Imagining how your story might look and feel from different audience perspectives

  • Economy with words

  • Balancing the functional with the emotional

  • The power of reframing

How the session will be structured:

We'll work through some principles that underpin all good storytelling, tackle a series of practical exercises with plenty of time for discussion and reflection along the way. You'll be applying new tools and techniques to a piece of live communications that you'll be asked to bring along.

Who the session's for:

Anyone interested in how the power of stories can be harnessed for better communications. 

Event Details
  • Location:
    58-60 Rivington Street,
    London, EC2A 3AU,
    United Kingdom View Map
  • Start:
    31st October, 2019 at 9:00am
  • End:
    31st October, 2019 at 11:00am
  • Cost:
    For our members and programme participants

Good to know

Bringing it to you

Workshop sessions can be delivered directly to your teams anywhere, in person or virtually.

Resources in hand, and on screen

Eye-catching physical and digital resources support all sessions, to help new skills stick.

Partner with us

Creatively driven, growth oriented, organisations partner with YCN to purposefully build capability throughout their teams.

Our pioneering social learning programmes bring people together, enriching their skillsets, and growing their networks in the process too. We take targetted, topic specific workshops into our partners’ places of work, and use modern and energising facilitation to take teams towards any outcome.

Find out more in this PDF, by emailing YCN Director Nick Defty or calling +44 (0)20 7033 2140.