31st October, 2019 at 9:30am
Storytelling in the Digital Age
Workshop | YCN Library — For our members

Understand the age-old power of stories, and how to practically harness their potential to persuade in all kinds of modern channels.

Plato said that storytellers rule the world. A lot has changed since his times, but a lot has stayed the same. Once upon a time, when planning a campaign or other communications, our choice for where to put our message was pretty limited. Today the opposite's true, and the range of channels through which we can reach our audiences has exploded. But a quantity of choice, has not been matched by a quality of message — and tried and tested principles are often overlooked. That includes the simplest and most effective technique of all — storytelling.

This half-day workshop emphasises the effectiveness of storytelling through putting proven approaches into practice and seeing how they can help us better connect with people today — wherever they are.

What we'll cover:

  • Understanding how stories work

  • How to come up with stories that stick and adapting them for different platforms

  • Imagining how your story might look and feel from different audience perspectives

  • Economy with words

  • Repurposing your brand assets more effectively

  • Clever tools

How the session will be structured:

Anna will share some principles that underpin all good storytelling, before leading the group through a series of practical exercises with plenty of time for discussion and reflection along the way. You'll be applying new tools and techniques to a live piece of communications that you'll be asked to have in mind.

Who the session's for:

Anyone interested in how the power of stories can be harnessed for better communications. 

Event Details
  • Location:
    72 Rivington St,
    London, EC2A 3AY,
    United Kingdom
  • Start:
    31st October, 2019 at 9:30am
  • End:
    31st October, 2019 at 1:00pm
  • Cost:
    For our members
Interested in coming along?

Please let us know here, and feel free to tell us more about your interest in the topic. Not a member of YCN? We sometimes open things up, so do get in touch and we can let you know what’s possible.

Good to know

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Our open, year-round learning programme brings people from across these organisations together, enriching their mindsets and skillsets, and building their networks too. We take targetted, topic specific sessions into members’ teams at their places of work; and, when required, help our members to connect with the smartest thinking from across our network in relation to specific business challenges.

Find out more about membership in this PDF, by emailing YCN Director Nick Defty or calling +44 (0)20 7033 2140.