We'll hear from the client and creative teams behind StudioXAG's bespoke shopfit for Napapijri at their Shoreditch flagship store.
On the morning of 30th April, you’re invited to join us at the Napapijri store in Shoreditch to hear from the creative minds behind its launch and evolution — Head of Creative and Visual for Napapijri, Jason Lowdon, and StudioXAG directors Gemma Ruse and Xavier Sheriff.
Following on from the success of a six-week long culturally curated pop-up event space, designed and produced last year by StudioXAG, the interior has been redesigned as a year-long pop-up shop, becoming a temporary retail environment in which the brand can test out ideas ahead of the launch of the first permanent Napapijri retail store in the UK.
We’ll learn about the vision, concept and creative process behind the project, and we’ll have the opportunity to put our questions to the team — finding out what went well and where the learnings were.
During the talk we’ll reflect on wider consumer trends, as modern retailers strive to think more creatively about multi-use social spaces that are more than just a store, and how these spaces fit in our local communities. It will be a valuable opportunity for anyone interested in the challenges that come with design, modern retail and customer experience, as well as a chance to see and interact with the bespoke store and meet the people behind its creation.
You can find out more about the project here — and do drop us a line if you'd like to come along to the session.
Location:149-150 Shoreditch High Street,
London, E1 6JN,
United Kingdom View Map
Start:30th April, 2019 at 9:30am
End:30th April, 2019 at 11:00am
Cost:For our members and programme participants