11th April, 2019 at 6:30pm
DixonBaxi X Channel 4
Project Learnings | DixonBaxi — For our members and programme participants

The client and creative teams behind All 4's recent rebrand will reflect on the project and share what they learned from delivering it.

Earlier this year, Channel 4 brought in branding and creative agency DixonBaxi to create a new All 4 brand identity in collaboration with their inhouse creative team, 4creative. Inspired by the streaming "playbar", the partnership produced a new All 4 logo – a 2D version of the classic logo with a streaming bar at its core – and an adaptive digital-first experience across social media and VoD, mobile, big screen and desktop. The goal was to create a seamless, cross-functional brand identity.

On the evening of Thursday 11th April, you're invited to hear from the team behind the project, at DixonBaxi's London studios. We'll hear from the teams on both sides of the partnership, as they discuss the creative process, what the challenges were and how they arrived at the finished outcome —  before taking your questions. From DixonBaxi, we'll be joined by Co-Founder and Executive Creative Director Aporva Baxi, and from 4 Creative, Creative Director Landy Slattery

If you'd like us to save you a spot, please get in touch below.

In the mean time, you can read more about the project here, and there's a bit more on our panelists below:

Aporva Baxi is co-founder and ECD of DixonBaxi. He has a global reputation as a leading creative in branding and is sought out by some of the world’s most forward-thinking companies to help them connect with, and inspire their audiences. He is passionate about the value of creativity in business and has helped organisations including Samsung, Eurosport, British Land, and Sony to build brands with attitude.

Landy Slattery is the Creative Director for All 4 at 4Creative and Chair of PromaxBDA UK (industry body for celebrating TV marketing and creative).

Event Details
  • Location:
    5 Wharf Studios ,
    30 Wharf Road London ,
    London, N1 7GR,
    United Kingdom View Map
  • Start:
    11th April, 2019 at 6:30pm
  • End:
    11th April, 2019 at 8:00pm
  • Cost:
    For our members and programme participants

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