11th September, 2019 at 6:30pm
LGBTQ-inclusive Advertising with PrideAM
Talk | YCN Library — For our members and programme participants

Join PrideAM as they present key findings from their recently published report Outvertising 2, and learn about the value of LGBTQ + inclusive advertising.

On Tuesday the 30th July we will be joined by PrideAM, a not-for-profit organisation for LGBTQ people working in the marketing industry and their straight allies, who will be presenting findings and key ideas from their recently published report Outvertising 2 — the world’s most comprehensive guide to producing LGBTQ-inclusive advertising. Using primary and secondary research, campaign case studies and industry leader interviews, it builds on the ground-breaking work PrideAM undertook in 2016 when it published the first Outvertising. PrideAM lobbies brands and their creative and media partners for more positive LGBTQ inclusion in all paid media, and fights for a prejudice free creative working environment as part of a joined-up inclusion and diversity strategy.

Following a preview at the Cannes advertising festival in June, and the official launch in early July; members of PrideAM, Mark Runacus, Emy Mendoza and Kimi Gilbert will be coming to the YCN Library for a talk us through their guide and findings — and to open up discussion around it with those along. 

Please get in touch below to save yourself a seat. 

More about our speakers: 

Mark Runacus MBE, is co-founder and planning partner at London’s new hybrid creative and media agency Wax/On. Previously Mark was one of the owners of Karmarama, then one of the UK’s largest independent creative agencies, and now part of Accenture Interactive. Mark champions inclusion and diversity in the advertising sector in his role as Chair of PrideAM. Mark is also Non Executive Chair of the DMA (UK) Group, the lobbying and learning community for the UK’s data-driven creative industries. He also presents the bi-weekly advertising podcast Wax Lyrical.
 
Emy Mendoza is a British - Colombian Marketing and Advertising professional with over 10 years’ experience in communications planning, working with global brands both in the UK and Latin America. Emy has made his mission to champion diversity and inclusion at all levels of the organisations he works with. He believes that media and marketing play a pivotal role in educating society and feels he has the duty to help the industry navigate this landscape and ensure the LGBT+ community is represented in a positive way.
 
Kimi Gilbert is the Training & Development Director at The Future Factory, a business development consultancy helping creative companies win more clients. She’s spent nearly a decade supporting the growth ambitions of hundreds of agencies and is a mentor on the Mayor of London’s Business Growth Programme.

Event Details
  • Location:
    72 Rivington St,
    London, EC2A 3AY,
    United Kingdom
  • Start:
    11th September, 2019 at 6:30pm
  • End:
    11th September, 2019 at 8:00pm

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