22nd August, 2019 at 9:00am
Becoming an audience led organisation
Roundtable | The Guardian — For our members and programme participants

We'll bring together a group of senior marketers to share experiences, and explore opportunities, around audience led strategies.

Our roundtable series sees curated groups gather, for facilitated conversation around topics of common interest. Past sessions have focussed on areas like workplace wellbeing strategies, employer brand propositions and better approaches to creative briefing. 

This roundtable session, hosted in the Guardian's Kings Place offices will explore what it means to be a truly audience led organisation; bringing in the perspectives of senior marketers across a range of creatively-driven organisations.

All too often organisations get stuck in a pattern of internally driven strategies which don't always fully reflect or engage the intended audience, which can impact results. Audience led strategies are frequently championed by leaders in marketing as a route to competitive advantage, but can be hard to implement and can come up against blockers. This session is a chance to get together with a mix of like-minded marketers, facing this common challenge, and discuss what's working and what's not within their organisations.

Moderated by a member of the YCN team, we'll ask everyone to come armed with something anecdotally related to share — perhaps on point to some research, segmentation, call centre insights or customer journey mapping — in confidence among the group. Do drop us a line below if you'd like to come along.

Event Details
  • Location:
    Kings Place,
    90 York Way,
    London, N1 9GU,
    United Kingdom
  • Start:
    22nd August, 2019 at 9:00am
  • End:
    22nd August, 2019 at 11:00am
  • Cost:
    For our members and programme participants
Interested in coming along?

Please let us know here, and feel free to tell us more about your interest in the topic. Not a member of YCN? We sometimes open things up, so do get in touch and we can let you know what’s possible.

Good to know

Bringing it to you

Most workshops, sessions and content in our core programme can be delivered directly to your teams.

Read up on past sessions

Write ups, takeouts and key lessons from past programme content can be found in the news section.

Partner with us

Creatively-driven organisations partner with YCN to continually build capability throughout their teams.

Our open, year-round learning programme brings people from across these organisations together, enriching their mindsets and skillsets, and building their networks too. We take targetted, topic specific sessions into members’ teams at their places of work; and, when required, help our members to connect with the smartest thinking from across our network in relation to specific business challenges.

Find out more about membership in this PDF, by emailing YCN Director Nick Defty or calling +44 (0)20 7033 2140.