Understand the age-old power of stories, and how to practically harness their potential to persuade in all kinds of modern channels.
Plato said that storytellers rule the world. A lot has changed since his times, but a lot has stayed the same. Once upon a time, when planning a campaign or other communications, our choice for where to put our message was pretty limited. Today the opposite's true, and the range of channels through which we can reach our audiences has exploded. But a quantity of choice, has not been matched by a quality of message — and tried and tested principles are often overlooked. That includes the simplest and most effective technique of all — storytelling.
This session emphasises the effectiveness of storytelling through putting proven approaches into practice and seeing how they can help us better connect with people today — wherever they are.
What we'll cover:
Understanding how stories work
How to come up with stories that stick and adapting them for different platforms
Imagining how your story might look and feel from different audience perspectives
Economy with words
Balancing the functional with the emotional
The power of reframing
How the session will be structured:
We'll work through some principles that underpin all good storytelling, tackle a series of practical exercises with plenty of time for discussion and reflection along the way. You'll be applying new tools and techniques to a piece of live communications that you'll be asked to bring along.
Who the session's for:
Anyone interested in how the power of stories can be harnessed for better communications.
Location:72 Rivington St,
London, EC2A 3AY,
Start:9th January, 2020 at 9:00am
End:9th January, 2020 at 11:00am
Cost:For our members and programme participants
Interested in coming along?
Please let us know here, and feel free to tell us more about your interest in the topic. Not a member of YCN? We sometimes open things up, so do get in touch and we can let you know what’s possible.