A hands-on introduction to the principles of behavioural insights, so that you're able to confidently and creatively apply them to your own work and customer thinking.
We may believe we're acting perfectly rationally, but it's often not as simple as this — and is in fact a lot more interesting. Behavioural economics helps us understand how people make decisions, and how to positively (and ethically) influence the way these decisions are made.
This session is about getting under the skin of behavioural thinking, looking at the world from a different perspective and enabling big shifts in outcomes by designing, and deploying small behavioural 'nudges'. By discovering, and deconstructing, practical case studies, we'll quickly get up to speed on the 'why' and 'how' of behavioural principles, learn how to run our own behavioural experiments and equip ourselves with smart tools and techniques to take back to our own product, service and customer challenges.
What we'll cover:
• Understanding how people make decisions and designing accordingly
• The fundamentals of behavioural insights, and classic examples
• Performing fast behavioural tests to validate our thinking
• Defining the key behavioural drivers at the beginning of a project
• Examining the ethics at play
How the session will be structured:
We'll combine examining behavoural case studies, working through digestible behavioural principles and getting hands on with live behavioural experiment designs in relation to our own customers, challenges and opportunities.
Who the session's for:
Anyone keen to experience a modern take on a classic topic, and get hands on with some live and experiential learning in the field.
Location:72 Rivington St,
London, EC2A 3AY,
Start:11th February, 2020 at 9:00am
End:11th February, 2020 at 12:00pm
Cost:For our members and programme participants
Interested in coming along?
Please let us know here, and feel free to tell us more about your interest in the topic. Not a member of YCN? We sometimes open things up, so do get in touch and we can let you know what’s possible.