11th February, 2020 at 9:00am
Behave Yourself
Workshop | YCN Library — For our members and programme participants

A hands-on introduction to the principles of behavioural insights, so that you're able to confidently and creatively apply them to your own work and customer thinking.

We may believe we're acting perfectly rationally, but it's often not as simple as this — and is in fact a lot more interesting. Behavioural economics helps us understand how people make decisions, and how to positively (and ethically) influence the way these decisions are made.

This session is about getting under the skin of behavioural thinking, looking at the world from a different perspective and enabling big shifts in outcomes by designing, and deploying small behavioural 'nudges'. By discovering, and deconstructing, practical case studies, we'll quickly get up to speed on the 'why' and 'how' of behavioural principles, learn how to run our own behavioural experiments and equip ourselves with smart tools and techniques to take back to our own product, service and customer challenges.

What we'll cover:

• Understanding how people make decisions and designing accordingly

• The fundamentals of behavioural insights, and classic examples

• Performing fast behavioural tests to validate our thinking

• Defining the key behavioural drivers at the beginning of a project

• Examining the ethics at play

How the session will be structured:

We'll combine examining behavoural case studies, working through digestible behavioural principles and getting hands on with live behavioural experiment designs in relation to our own customers, challenges and opportunities.

Who the session's for:

Anyone keen to experience a modern take on a classic topic, and get hands on with some live and experiential learning in the field.

Event Details
  • Location:
    72 Rivington St,
    London, EC2A 3AY,
    United Kingdom
  • Start:
    11th February, 2020 at 9:00am
  • End:
    11th February, 2020 at 11:00am

Good to know

Purposefully, for your teams

We can deliver all sessions to groups from the same organisation, adapted to their challenges.

Social learning for remote teams

Give your teams access to a weekly programme of live, online learning — wherever they're working from.

Partner with us

We provide growth-oriented organisations of all shapes and sizes with social, motivating and behaviourally-driven approaches to building capability throughout their teams — wherever they’re working from.

With an emphasis on virtual and remote delivery; our pioneering programmes bring people together to build skills among peers, and immediately apply them to the commercial and cultural challenges of the day.

To learn more about our transformative work with partners ranging from Dr. Martens to Dishoom, Adidas to Action for Children; and to explore ways we can support your teams — email Nick Defty or call +44 (0)20 7033 2140.

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