On July 19th, we enjoyed a visit from Adrian Shaughnessy, Elena Carl, Sarah Schrauwen and Sam Stevenson of Unit Editions.
The team joined us as part of our summer-long series of talks, events and masterclasses to share an insight into the origins of their company, the making of their hugely popular handbook Studio Culture and their unique approach to publishing.
The talk began with an introduction from Adrian to Unit Editions, a progressive publishing venture which specialises in producing high-quality and affordable books on visual culture and graphic design. Adrian discussed the difficulties and drawbacks associated with releasing a book about graphic design through the established channels. He suggested how the laborious and costly process of going through a mainstream publisher is a thing of the past, outlining how Unit Editions can now carry out the entire process online.
Adrian then proceeded to speak about some of the publications released by Unit Editions over the last couple of years, including their overview of the work of modernist designer Wim Crouwel (which is the first Unit Editions title to also exist as an app), an insider's account of the evolution of pioneering design agency Total Design and their new Herb Lubalin monograph.
Adrian suggested how the laborious and costly process of going through a mainstream publisher is a thing of the past, outlining how you can now carry out the entire process online.
Adrian and the team then discussed their book Studio Culture, which explores and uncovers the origins and secrets of 28 different design studios from around the world. They shared with us some of the frank opinions on studio culture unearthed during their research, as well as a number of insights into how to successfully run a studio. We were also treated to some photographs of the studios featured in the book, from Pentagram's palatial Fifth Avenue residence to Universal Everything's base of operations - a pre-fabricated shed in Sheffield back garden.
Adrian finally offered some of his own advice to anyone who is considering embarking on establishing their own studio, including the idea that you should set up a studio with somebody completely different to yourself, and not necessarily another designer.
The talk was followed by a brief Q&A session, culminating with the members of the Unit Editions team kindly contributing copies of their favourite books to the YCN Lending Library. These included a copy of Studio Culture, Envisioning Information by Edward R. Tufte, The Laws of Simplicity by John Maeda and Pretty Ugly: Visual Rebellion in Design.
Location:72 Rivington Street,
London, EC2A 3AY,
Start:19th July, 2012 at 6:30pm
End:19th July, 2012 at 8:00pm