The first in a series of North West events — we were joined at LOVE by Animade and Craig Oldham to examine the modern meaning of craft.
Generously hosted in the spacious surrounds of the LOVE studio in Manchester, we enjoyed an exploration of the importance of craft in creative execution, and discussion on the essence of its meaning to modern creative practitioners.
First to share their interpretation, ideas and experiences were Tom Judd and James Chambers — Co-Founders of London-based animation and interactive design specialists Animade. Their's is a belief that "the tiny details leave a lasting impression. They add charm, create interest and — when done well — make a project simply feel ‘right’." Tom and James shared a number of superb examples to back this up (combining their own work with work they curate on their Hover States site).
Following Tom and James, we heard from local designer Craig Oldham. Craig's work spans a bounty of disciplines: books, films and exhibitions have all been crafted for his clients — and indeed for his own enjoyment and promotion too. His publication, In Loving Memory of Work is arguably one of the finest examples of print in recent years. With fruity language throughout, Craig introduced a series of film excerpts (from Old Boy to The Thing), reinforcing his belief that the simplest executional craft can delight the most.
A big thanks to our speakers for their time, and for sharing further working insights during a lively Q&A; and also to LOVE for so generously hosting the event. Dates for further events in the North West will be published shortly.
The images below were kindly taken by Simon Bray.
31 Dale St,
Manchester, M1 1EY,
Start:29th September, 2015 at 7:00pm
End:29th September, 2015 at 8:30pm