4th November, 2020 at 9:30am
A Brand called You
Remote learning | For our partners' teams

We'll focus on the concept and value of a personal brand, introducing a practical and purposeful approach to defining our own.

"Know thyself"
Inscribed at the Temple of Delphi


Considering, and defining a strong personal brand, can help us in various ways. It enables valuable reflection, requires open and insightful conversations with those around us and forces our focus firmly on our strengths, and future goals. Once defined, and habitually recalled, it brings us into contact with the people and opportunities that can get us closer to where we want to go — and helps us to work out which opportunities are best left altogether.

In this coming session, we'll first explore the principles and purpose of personal branding, before introducing a process we've developed and sharpened with various leadership teams keen for greater impact. We'll work through some of the process together in the session, with follow-up exercises and actions shared to keep going with. The outcome will be a memorable two-word personal brand expression, and a 'so that' statement' that connects your personal brand with the impact you want to make on the world around you.

What we'll cover:

• The concept of personal brand
• Linking your brand to your strengths and goals
• Identifying strengths through curious conversations
• Overcoming limiting beliefs
• A stepped process for defining you own two-word brand expression.
• Connecting your expression to your 'so that' statement.

How the session will be structured:

We'll work through some thinking on the essence of personal brand, and how we can measure the value of a personal brand on our work and lives. From there we'll introduce a series of reflections and exercises; some of which you'll work through in the session, and others which you'll be tasked to take forward after it. The result will be a defined brand to keep in mind, and a statement that describes the impact it will enable.

Who the session is for:

Anyone curious about the concept of a personal brand and keen to purposefully define their own alongside similarly curious peers.

Event Details
  • Start:
    4th November, 2020 at 9:30am
  • End:
    4th November, 2020 at 11:00am
Register for the session

Please complete this short form, and a real-person in our (currently) remote team will be in touch with all you need.

Good to know

Brought to your teams

Sessions can be delivered directly — virtually or in-person — to your teams everywhere, and adapted to reflect live challenges.

Supporting digital resources

All participants in this session receive a digital workbook and supporting eCourse to share, revisit and make change stick.

Partner with us

We provide growth-oriented organisations of all shapes and sizes with social, motivating and behaviourally-driven approaches to building capability throughout their teams — wherever they’re working from.

With an emphasis on virtual and remote delivery; our pioneering programmes bring people together to build skills among peers, and immediately apply them to the commercial and cultural challenges of the day.

To learn more about our transformative work with partners ranging from Dr. Martens to Dishoom, Adidas to Action for Children; and to explore ways we can support your teams — email Nick Defty or call +44 (0)20 7033 2140.

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