A hands-on and creative exploration of the principles of behavioural insights, giving you the tools and confidence to apply them to your own work.
This session is all about discovering, understanding and applying the power of behavioural insights.
We may believe we're acting perfectly rationally, but the reality is a lot more interesting. Behavioural economics helps us understand how people make decisions, and how to purposefully influence the way these decisions are made. When smartly applying behavioural thinking you become an architect for the choices of others.
Over an energising and interactive 90-minutes, we'll get under the skin of behavioural thinking — looking at the world from a different perspective, and learning how to create big shifts in outcomes by designing, and deploying small behavioural 'nudges'.
By first discovering, and deconstructing, practical case studies, we'll quickly get up to speed on the 'why' and 'how' of behavioural principles. We'll then get hands on with our own behavioural experiments and equip ourselves with smart tools and techniques to take back to our own product, service and customer challenges.
What we'll cover:
• Understanding how people make decisions and the forces at play
• Introducing a toolkit of bitesize behavioural applications.
• Performing fast behavioural tests to validate our thinking
• Defining the key behavioural drivers at the beginning of a project
• Examining the ethics at play
• A live challenge to bring it all together
How the session will be structured:
We'll combine examining some great past examples, working through digestible behavioural principles and getting hands on with a live behavioural design challenge together.
Who the session's for:
Anyone keen to expand their knowledge of behavioural thinking and collaborate with others in the process.
Start:18th November, 2020 at 9:30am
End:18th November, 2020 at 11:00am
Register for the session
Please complete this short form, and a real-person in our (currently) remote team will be in touch with all you need.