18th November, 2020 at 9:30am
Behave Yourself
Remote learning | For our partners' teams

A hands-on and creative exploration of the principles of behavioural insights, giving you the tools and confidence to apply them to your own work.

This session is all about discovering, understanding and applying the power of behavioural insights.

We may believe we're acting perfectly rationally, but the reality is a lot more interesting. Behavioural economics helps us understand how people make decisions, and how to purposefully influence the way these decisions are made. When smartly applying behavioural thinking you become an architect for the choices of others.

Over an energising and interactive 90-minutes, we'll get under the skin of behavioural thinking — looking at the world from a different perspective, and learning how to create big shifts in outcomes by designing, and deploying small behavioural 'nudges'.

By first discovering, and deconstructing, practical case studies, we'll quickly get up to speed on the 'why' and 'how' of behavioural principles. We'll then get hands on with our own behavioural experiments and equip ourselves with smart tools and techniques to take back to our own product, service and customer challenges.

What we'll cover:

• Understanding how people make decisions and the forces at play

• Introducing a toolkit of bitesize behavioural applications.

• Performing fast behavioural tests to validate our thinking

• Defining the key behavioural drivers at the beginning of a project

• Examining the ethics at play

• A live challenge to bring it all together

How the session will be structured:

We'll combine examining some great past examples, working through digestible behavioural principles and getting hands on with a live behavioural design challenge together.

Who the session's for:

Anyone keen to expand their knowledge of behavioural thinking and collaborate with others in the process.

Event Details
  • Start:
    18th November, 2020 at 9:30am
  • End:
    18th November, 2020 at 11:00am
Register for the session

Please complete this short form, and a real-person in our (currently) remote team will be in touch with all you need.

Good to know

Brought to your teams

Sessions can be delivered directly — virtually or in-person — to your teams everywhere, and adapted to reflect live challenges.

Supporting digital resources

All participants in this session receive a digital workbook and supporting eCourse to share, revisit and make change stick.

Partner with us

We provide growth-oriented organisations of all shapes and sizes with social, motivating and behaviourally-driven approaches to building capability throughout their teams — wherever they’re working from.

With an emphasis on virtual and remote delivery; our pioneering programmes bring people together to build skills among peers, and immediately apply them to the commercial and cultural challenges of the day.

To learn more about our transformative work with partners ranging from Dr. Martens to Dishoom, Adidas to Action for Children; and to explore ways we can support your teams — email Nick Defty or call +44 (0)20 7033 2140.

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