To coincide with the next issue of our Members' Magazine we explored its theme with MTV's Richard Turley, and JWT's Lucie Greene
Over good coffee (and tea) at Soho House New York on a Monday morning, we introduced our latest issue and toured the theme behind it. Its content broadly explores how the passage of time affects creative processes and businesses — from a study of Greenpeace campaigns shifting from broadcast to digital media; to an interview with Soho House founder Nick Jones on his business in its 20th year, and his goals for the next 20 years.
At this Breakfast Briefing, YCN Director Nick Defty first shared some of the issue’s highlights — and the talent commissioned to visualise it — before introducing some local guest speakers. Joining us to generously share their own take on our theme were Lucie Greene, Worldwide Director of JWTIntelligence and Richard Turley, Senior Vice President of Visual Storytelling and Deputy Editorial Director at MTV.
Based in New York, Lucie is responsible for driving J. Walter Thompson’s consumer insights and trends-focused initiatives globally. Lucie joined J. Walter Thompson from London-based trends consultancy The Future Laboratory, where she was editor of the forecasting division LS:N Global. Featured in our coming issue is an edit of Lucie’s recent study into the behaviours of modern teenagers (or GenZ) — and she articulated and expanded on some of her findings in person.
Since joining MTV from Bloomberg Businesweek last summer, Richard has been exploring opportunities for the channel to visually and editorially engage with its audiences in ways that reflect their own aesthetics, attidues and urgency. He shared some visual work from the myriad channels the brand is presented in daily; and told us more about the thinking behind it. More keeping young, than growing up.
Thanks to our hosts at Soho House New York, to all those who joined us for an enlightening beginning to the week and to Maria Spann for taking some photographs.
Location:29 - 35 Ninth Avenue,
New York, NY 10014,
Start:26th October, 2015 at 9:00am
End:26th October, 2015 at 11:00am