Wed
10/2

A brand called You

"Know thyself" — Inscribed at the Temple of Delphi
Personal Effectiveness
Wednesday 10 February
4:00pm5:30pm UK time
£90 / Free for partners' teams

We'll focus on the concept and value of a personal brand, and work through a practical, purposeful and proven approach to defining our own.

Considering, and defining a strong personal brand, can help us in various ways. It enables valuable reflection, requires open and insightful conversations with those around us and forces our focus firmly on our strengths, and future goals. Once defined, and habitually recalled, it brings us into contact with the people and opportunities that can get us closer to where we want to go — and helps us to work out which opportunities are best left altogether.

In this session, we'll first explore the principles and purpose of personal branding, before introducing a process we've developed and sharpened at YCN through work with various leadership teams keen for greater impact. We'll work through some of the process together in the session, with follow-up exercises and actions shared to keep going with. The outcome will be a memorable two-word personal brand expression, and a 'so that' statement' that connects your personal brand with the impact you want to make on the world around you.

Zoomteam
Expect an immersive and interactive experience, among a supportive group of peers.

What we'll cover:

• The practical purpose of personal brand
• Linking your brand to your strengths and goals
• Identifying strengths through curious conversations
• A stepped process for defining you own personal brand expression
• Connecting your expression to a 'so that' impact statement
• Bringing your brand to life

Brandyou
We'll share the session slides too, so you can revisit and replay among your teams.

How the session will be structured:

We'll explore some thinking on the essence of a personal brand, and how we can measure the value of one in our work and lives. From there we'll introduce a series of reflections and exercises; some of which you'll work through in the session, and others which you'll be tasked to take forward after it.

Who the session is for:

Anyone curious about the concept of a personal brand and keen to purposefully explore and define their own.

Wednesday 10 February
4:00pm5:30pm UK time
£90 / Free for partners' teams

Engaging, insightful and eye-opening. I learned a lot about myself in 90 minutes.

Julia, Hammerson

Good to know

eCourse and resources
eCourse and resources

To support the session you'll also get access to a bitesize eCourse and smart resources to help you revisit and deepen your learning.

Nudge nudge
Nudge nudge

If you'd like them, we'll share three timely emails in the weeks that follow the session to support you in applying what you've learned.

Bring this session to your team
Bring this session to your team

We can deliver this session directly into teams, wherever they're working from. Find out more about our tailored partnerships here.