Art Fund
In the UK we have at least 2,500 museums. Over half the population are within walking distance of one. But after COVID, funding will be tight. Very tight. Many museums could close forever. Your challenge is to create a campaign that communicates why all our museums matter.
Imagine if all 2,500 museums in the UK got together in a kind of tapestry. What could that look like?
Download a folder that contains some museum and audience insights, the Art Fund brand guidelines and everything else you need to get going.
Let’s make museums as much a part of people’s lives as Netflix.
All images ©️ Marc Atkins / Art Fund 2020
All the briefs
We want cat food shoppers to know us as the best choice for them, their pet and our planet. How would you position us, so our meow is heard?
Create a piece of artwork that celebrates our ethical mission and at-source farmer stories; for display in our customers’ venues and to apply across different kinds of point of sale.
What does the perfect travel pack of dog wipes look like? This is not a communication or campaign brief. The output here should be Product Innovation.
Create an outstanding digital campaign for the Artisan Drinks premium mixer range. Be bold, be creative and help us drive new customers to the online store.
Design your own original collection of greeting cards and gift wrap.
Create a compelling campaign and inspire students to take out a digital subscription to The Guardian.
We need to reach a broader audience of potential plant parents – we want to make sure every plant lover in the UK knows about Patch.
Tell visual stories with data –– and position eDesk as the primary point of reference for data insights in eCommerce.
We want to rethink our packaging so that customers tell each other how good it is (again). When it turns up, it's genuinely remarkable, it's revolutionary in its sustainability –– and it's fun and useful too.