Aberdeen Art Gallery c Marc Atkins Art Fund 2020 5

Art Fund

In the UK we have at least 2,500 museums. Over half the population are within walking distance of one. But after COVID, funding will be tight. Very tight. Many museums could close forever. Your challenge is to create a campaign that communicates why all our museums matter.


Aberdeen Art Gallery c Marc Atkins Art Fund 2020 2
Read the challenge in full

Imagine if all 2,500 museums in the UK got together in a kind of tapestry. What could that look like?


Download the Art Fund brief
Science Museum c Marc Atkins 2
Get the project pack

Download a folder that contains some museum and audience insights, the Art Fund brand guidelines and everything else you need to get going.

Download the project pack here

Let’s make museums as much a part of people’s lives as Netflix.

Robert Jones — Brand Consultant, Art Fund

All images ©️ Marc Atkins / Art Fund 2020

All the briefs