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Next generation thinking for next generation packaging

Flip our mattress packaging on its head

Innovators in mattress delivery, eve Sleep, challenged students to create the next generation of mattress packaging. Congratulations to the commended students on their stand out work!


Shortlisted submissions

Here we shine a light on the submissions that stood out — judged as always by the brand behind the brief. A huge congratulations to our top four students, and especially to winners Alice Watkinson and Jay Dennis.

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Alice Watkinson and Jay Dennis

Sheffield Hallam University

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Nick Richardson

Greater Brighton Metropolitan College

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Ana Marta Silva Fernandes

De Montfort University

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Ewan White

Dumfries and Galloway College


Surprising our customers in a way that revolutionises the mattress market once again is at the core of this challenge. We can’t wait to collaborate and welcome fresh, next generation thinking into the team.

Caroline Smith — Creative Director, eve sleep

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Read the challenge in full

We want to rethink our packaging so that customers tell each other how good it is (again). When it turns up, it’s genuinely remarkable, it's revolutionary in its sustainability — and it's fun and useful too.

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Get the project pack

Download a folder that contains lots of helpful supporting information, some broader background and everything else you need to get stuck into the challenge.