Eve sleep premium mattress close up white 2000x1500 efe01fbf d65d 43de acf3 bfb2f201dbea 1800x1800
Next generation thinking for next generation packaging

Flip our mattress packaging on its head

Your challenge is to create the next generation of mattress packaging for the innovators in mattress delivery, eve sleep. The deadline for entries for this challenge is Thursday 25th February 2021, and each submission will be assessed and shortlisted by the eve team — with the strongest invited to collaborate, develop and launch their thinking.


Read the challenge in full
Read the challenge in full

We want to rethink our packaging so that customers tell each other how good it is (again). When it turns up, it’s genuinely remarkable, it's revolutionary in its sustainability — and it's fun and useful too.

Get the project pack
Get the project pack

Download a folder that contains lots of helpful supporting information, some broader background and everything else you need to get stuck into the challenge.


Surprising our customers in a way that revolutionises the mattress market once again is at the core of this challenge. We can’t wait to collaborate and welcome fresh, next generation thinking into the team.

Caroline Smith — Creative Director, eve sleep

All the briefs