Learning how packaging can light up shelves

Camden Town Brewery

Through a creatively focussed education partnership, Camden Town Brewery were able to engage the imaginations of emerging designers and illustrators — inviting ideas and inspiration for special edition packaging and artwork for their signature Hells lager. Industry experts shared direction and feedback alongside the Camden team, with products proudly launched into market in autumn 2020.

Engaging emerging talent through YCN's education programmes should be a page in every marketer's playbook.

Tea Uglow — Creative Director, Google Creative Lab

Work showcase

Examples of output from the partnership

Camden Town Brewery: Education learning partnership