Engage with the freshest creative thinking around the world

Through longstanding programmes, and bespoke partnerships, we connect forward thinking organisations with next-gen talent across a network of educational institutions globally. Rich and real-world learning for students and graduates, focussed on your live innovation and business challenges, results in new concepts for campaigns, products and experiences and a wealth of insights to boot.


Partnership snapshots

Real world challenges, tackled by diverse emerging minds


Partner showcase

Examples of work submitted, loved and launched


Olib

Sensorial new product ranges

The homeware retail maestros teamed up with luxury Italian paper purveyor Fedrigoni — on an education learning partnership that invited product and packaging designers nationally to imagine an illuminating new candle range for an in-store launch.

Oliver Bonas X Fedrigoni: Learning partnership


Think

Attention grabbing visuals, to inspire responsibility

The Department for Transport challenged emerging designers and illustrators nationally to create eye-catching visual executions — encouraging young drivers to think responsibly about their alcohol consumption. Shown below are some of the submissions selected to launch in the market.

DfT: learning partnership


Engaging emerging talent through YCN's education programmes should be a page in every marketer's playbook.

Tea Uglow — Creative Director, Google Creative Lab

Selected submissions showreel

Empowering businesses through collaborative learning

Learning partnerships: Selected submission showreel


Habnew

How can you own Halloween?

The mortgage disruptors wanted to own Halloween this year; with an array of ideas welcomed — posters, campaigns, films, events, products and much else too. And one especially surprising entry was launched into the market, shown below and covered here by the Drum.

Habito: Learning partnership and selected submission

“The calibre of creativity we’ve seen from those who took part in the Habito halloween challenge was outstanding, but David’s idea really blew us away. We’re so pleased to be able to bring it to life."

Abba Newbery, Chief Marketing Officer — Habito
Connecting industry with education
Connecting industry with education

Since we began in 2001 we've designed mutually valuable ways to connect forward-thinking organisations with bright, diverse and emerging thinkers within universities, colleges and art and design schools around the world. Real-world learning partnerships that lead to relevant new campaigns, products and experiences. Drop us a line to learn more about partnering.