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The Guardian

Inspire students to take out a digital subscription to The Guardian.

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Read the challenge in full

Help us reach students in a compelling and interesting way, and inspire them to digitally subscribe to The Guardian

Download the Guardian brief
Get the project pack

Download a folder that contains brand guidelines, a copy of the brief and anything else you need to tackle the Guardian challenge.

Download the Project Pack here


Launch and learn, 3rd March

Join us for a virtual workshop on the morning of 3rd March, joined by the marketing team from The Guardian. We'll hear the story behind the challenge, and get some insights and inspirations to kickstart our creative thinking.

An increasingly amount of younger readers continue to read The Guardian's journalism to help understand the world (which we're immensely proud of)! However, to future proof our business we also need to encourage more of them to subscribe and help fund us. We are super excited to see insightful, creative and innovative ideas to help bring this to life!

Grace Harmsworth — Marketing Manager, The Guardian