In partnership with Charlie Smith Design, the London-based illustrator has created a series of cheerful characters that playfully spell out the burger brand’s name.

Handpainted onto the interior pillars of Byron’s High Street Kensington branch, Alec’s illustrations see each character’s body smartly contorted to create the series of lively letterforms. 

The typographical project is the latest result of a long-standing and fruitful collaboration between the hamburger brand and Charlie Smith Design — which has seen illustration applied extensively across Byron’s branding; from internal communications materials, menu designs and merchandise, to website graphics and hoardings.

We're looking forward to welcoming Charlie Smith, along with Cristina Fedi — Head of Brand at Byron — and designer Rose Reeves at an illustratively flavoured Members' Breakfast Briefing on the 7th October. 

Alec Doherty and Charlie Smith Design for Byron

Alec Doherty and Charlie Smith Design for Byron

Alec Doherty and Charlie Smith Design for Byron

Alec Doherty and Charlie Smith Design for Byron

Alec Doherty and Charlie Smith Design for Byron

Alec Doherty and Charlie Smith Design for Byron

Alec Doherty and Charlie Smith Design for Byron

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Our central team helps organisations daily to source and commission talent for plentiful projects and purposes. Drop Helen Scibilia a line | hs@ycn.org