We're delighted to reveal the live creative briefs that form the basis of our latest Student Awards Programme, and are surely our most challenging collection to date.

We're delighted to reveal the live creative briefs that form the basis of our latest Student Awards Programme; and surely our most challenging collection to date.

The YCN Student Awards exist to stimulate, elevate and celebrate the freshest creative thinking around the world. Centred on a collection of modern design and communication challenges; the programme is open to students and recent graduates anywhere in the world. We believe that creativity has the potential to effect transformative influence on any commercial, social or organisational challenge. Our collection of briefs this year present a thoroughly modern snapshot of such challenges — from extolling the benefits of milk to getting younger audiences into the opera.

The originators of work Commended in response to them will be honoured as part of our Student Awards ceremony, and celebrated in the pages of our YCN Student Annual.

The deadline for entries is 11:59pm GMT on March 24th 2016.