Human After All worked with the World Economic Forum to create seamless content and inspiring visuals for its 2015 Outlook on the Global Agenda.
Human After All worked with the World Economic Forum (WEF) on their 2014 report, helping to make it the the organisation’s most successful review to date, prompting an estimated 4,100% year-on-year growth in the publication’s reach. A year later, the creative agency looked to build on their previous work and recreate their success for the WEF’s 2015 Outlook on the Global Agenda.
The not-for-profit organisation’s annual report sets out to highlight the biggest issues that the world will face over the following 12 to 18 months. Each year, the WEF taps into its global network to gain unique insights and knowledge, with the ultimate aim of galvanising the Global Agenda Councils’ members into action.
Looking to create even higher levels of engagement in order to maximise the impact of the WEF’s work, Human After All crafted a report filled with visually rich content, covering the writing, editing, design and illustration of the entire publication, as well as delivering new assets for use across the organisation’s multiple channels.
The creative agency refreshed the 2015 Outlook with a bundle of new design innovations, which include using uncoated recycled paper, creating a Global Leadership poster and incorporating a unique bookmark into the new edition.
The report also showcases richer data design, turning facts and statistics into stories that convey complex information in a compelling and accessible way, ensuring that key takeaways are easy to engage with and share. Quick statistics and illuminating infographics are interspersed between longer pieces, while fold-out pages and inserts allow information to be presented in multiple formats that turn reading into a tactile experience.
Powerful contributions from global thought leaders including Al Gore, Gordon Brown, Matt Damon and Shirley Ann Jackson enrich the publication, lending the WEF’s report the authority of their considerable expertise, whilst offering new insights and fresh perspectives on the issues at hand.
Featuring content and visuals that work seamlessly across print and online channels, the publication is united around a strategy that aims to develop the Global Agenda Councils' digital presence.
The Outlook was printed and distributed to 1,000 of the world’s leading experts at the Summit on the Global Agenda in Abu Dhabi, garnering high-profile coverage on FastCo Design and CNN.