Playing on the different ways we express ourselves online, Hato has created the identity for the Design Museum's annual exhibit, Beazley Designs of the Year.

As the Design Museum finds its new home in South Kensington, its permanent collections are being put on display for free for the first time, alongside two temporary exhibitions: Fear and Love and Beazley Designs of the Year.

The latter is an annual showcase of design that “promotes or delivers change, enables access, extends design practice or captures the spirit of the year.” Made up of 70 projects spanning architecture, digital, graphic, transport, fashion, and product design, the awards are intended to promote conversation about designs of the future.

Building on the idea of sharing opinions, the exhibition’s identity takes inspiration from emojis and other modern means of self-expression. In each of the nine years it has run, a different graphic design studio has been commissioned to create a new identity for the awards. This year it comes from Member Agency, Hato

The studio has created pictograms that represent different themes running through the featured works, to help visitors make connections between the wide range of designs.

A dedicated website allows users to explore each of the nominated designs, and incorporates an interactive voting system that plays on the way we express approval through likes. The site allows visitors to share their thoughts on each design, and features animations that change in real-time as votes are cast.

Hato for the Design Museum: Beazley Designs of the Year identity

Hato for the Design Museum: Beazley Designs of the Year identity

Hato for the Design Museum: Beazley Designs of the Year identity

Hato for the Design Museum: Beazley Designs of the Year identity

Hato for the Design Museum: Beazley Designs of the Year identity

Hato for the Design Museum: Beazley Designs of the Year identity

Hato for the Design Museum: Beazley Designs of the Year identity

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