The Plant has created the brand identity for Umeus, a new student property company solving the student housing struggle in Copenhagen.
In Copenhagen and other Scandinavian education hubs, there is an imbalance between affordable co-housing and expensive independent living. Therefore, many students struggle to find somewhere suitable to live. Aiming to address that imbalance in the Danish capital, Umeus is a new student accommodation company.
The Plant has designed its new visual identity, to reflect the vitality of student life and incorporate elements of Nordic design. To achieve this they created a strong but simple logo that cleverly combined the "U" of Umeus with a scholastic book shape. The logo serves as a container for images and illustrations that communicate the joys of student life.
The identity has been applied throughout Umeus properties, across tote bags, t-shirts and notebooks, as well as online and in print.
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